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Integrating Business Skills into Ecotourism operations. MARKET CONTEXT. TOURISM IN EAST AFRICA (KENYA, TANZANIA & RWANDA). By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd. Why East Africa?.

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market context

Integrating Business Skills into Ecotourism operations



By Thomas Iten, Managing Director, Private Safaris (E.A.) Ltd.

why east africa
Why East Africa?
  • Major Airlines into Nairobi: Dar-es-salaam, & Kigali. (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways)
  • Good Network of domestic airports and airstrips
  • GMT +0300
  • Friendly people
  • Situated Along the Equator (Tropical).
  • Diverse Cultures
  • Rich natural resources

Served by major airlines (Swiss Airlines, Kenya Airways, KLM, Virgin Atlantic, British Airways)

Flying 6 - 7 times a week to Nairobi from destinations such as:

Zurich , Heathrow, Amsterdam, Paris, Belgium, Istanbul, Heathrow

Frankfurt e.t.c.

attractions kenya
Attractions - Kenya
  • The Great Rift Valley: Runs 9600Kms from Syria to Mozambique, Several Lakes in Kenya Lake Nakuru, Baringo, Bogoria, Naivasha*…
  • Central highlands: Mt. Kenya (Extinct volcano), 2nd highest mountain in Africa( 5199m), Aberdare Ranges…
  • Annual wildebeest migration: A spectacular annual phenomenon of two million wildebeests, zebras and thousands of gazelles move across the endless savannah
  • Unparalleled Wildlife: Home to the big five
  • Indian Ocean 536Km Coastline: White sandy beaches from north to South.
  • Activities: Deep sea diving & fishing, Snorkeling/scuba diving, Marine parks, Dhow sailing, Kite surfing…
  • Diverse Cultures and Languages - forty indigenous tribes/ ethnic groups
  • Incredible biodiversity: Wildlife populations and bird species varying from season and region
attractions tanzania
Attractions - Tanzania
  • Ngorongoro Crater: Ngorongoro Crater is the largest, unbroken volcanic caldera in the world
  • Mt. Kilimanjaro: The highest Mountain in Africa, located in Northeast Tanzania, near the Kenya border. Kilimanjaro is an extinct volcano, and is one of the most massive in the world.
  • Serengeti National Park: The largest park in Tanzania, about 14763 sq km in area
  • Zanzibar: Exotic white sandy beaches & spice island of the Indian Ocean
attractions rwanda
Attractions - Rwanda
  • Mountain Gorilla Tracking - An experience with the gentle giants, our ancestors sharing in their natural habitat, the verdant jungle and misty mountains
  • Bird Watching - A variety of bird species made possible by the lack of climatic extremes
  • Rich Culture and History
tourism contribution to total gdp of kenya
Tourism contribution to total GDP of Kenya
  • 15% growth marked in 2010 - 73.68 billion revenue earnings.
  • It was the best recorded year on arrivals and revenue having surpassed the 2007 record by 4.5%


UK - 174,051

United States - 107,842

Italy - 87,694

Germany - 63,011

France - 50,039

India - 47,611

China - 28,480

UAE - 14,874

tourism contribution to total gdp of tanzania
Tourism contribution to total GDP of Tanzania
  • The tourism sector generates about 17.5% of the country’s gross domestic product (GDP)
  • It is the second foreign exchange earner after agriculture.
  • Tanzania earned $1,291.5 million (about Sh1.901trillion) from travel and related activities during the year ending November 2010,
market segments
Market Segments
  • Leisure Travel – Beach holidays, Safari
  • Meeting & Incentives – business travel, conferences, incentives, team building
  • Special Interest – ornithology, cultural tours religious groups, sports, nature expeditions, eco tourism
  • Niche Market – Luxury and exclusivity
key players
Key players

Key players of tourism in the region

  • Tour Operators
  • Travel Agents
  • Tourism Associations (KATO)(KAHC) (KTB) (KTF)
  • Suppliers –Airlines, Hoteliers, Camp and Lodge owners, KWS, Restaurants, Conservancies, Museums