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COLOR - PowerPoint PPT Presentation


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COLOR. An Element of Design. Color in design. Use color to label or show hierarchy. Use color to represent or imitate reality. Use color to unify, separate, or emphasize. Use color to decorate. Use color consistently. Color Wheel Terms . CHROMA The intensity or Purity of a color. HUE

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color

COLOR

An Element of Design

color in design
Color in design
  • Use color to label or show hierarchy.
  • Use color to represent or imitate reality.
  • Use color to unify, separate, or emphasize.
  • Use color to decorate.
  • Use color consistently.
color wheel terms
Color Wheel Terms

CHROMA

The intensity or

Purity of a color

HUE

The name of

the spectral color.

VALUE

The light and darks

of the color.

INTENSITY

The brightness or

dullness of the color.

color and contrast
Color and Contrast
  • Using color can enhance or detract from a composition.www.lighthouse.org/color_contrast.htm
  • Color wheels help determine which colors are in greatest contrast.

Use Kuler from Adobe Labs to try out new color schemes:

http://kuler.adobe.com/

primary colors
Primary Colors

Primary colors are basic hues from which all other colors are made, except black & white.

BLUE

YELLOW

RED

secondary colors
Secondary Colors

When two primary

hues are mixed, they

produce secondary

colors.

PURPLE

GREEN

ORANGE

inte rme diate colors
Intermediate Colors

Intermediate (tertiary) colors are made by mixing one primary color and one secondary color that are located right beside each other on the color wheel.

Blue purple

Blue green

Yellow green

Red purple

Red orange

Yellow orange

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Terms

COOL COLORS

Blue/Purple/Green

TONES

Colors made by mixing

Colors with grays

TINTS

Colors made by mixing

colors with white.

OPACITY

The amount of

light that passes

through the color.

SHADES

Colors made by mixing

colors with black.

NEUTRAL COLORS

White/Black/Gray/Brown

WARM COLORS

Red/Yellow/Orange

color schemes
Color Schemes

ANALOGOUS

Combines colors that

are side by side on

the color wheel.

MONOCHROMATIC

Shades and tints

of one color.

COMPLIMENTARY

Colors that are directly

opposite on the color

wheel.

COOL COLORS

WARM COLORS

TRIAD COLORS

3 Colors that are located

equidistance apart on

the color wheel.

EARTH COLORS

NEUTRAL COLORS