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It’s a Social Media Jungle Out There

In the world of social media, Facebook, Pinterest, and YouTube reign supreme. Learn essential strategies to engage with guests and boost your online presence. Discover the power of video testimonials, written reviews, and leveraging different platforms to build your brand effectively. Turn your Facebook posts into tweets and Pinterest pins, run engaging contests, and outsource tasks intelligently. Create valuable content, interact with guests, and establish trust to drive inquiries and visits. Unleash the potential of social media to enhance your business's visibility and reputation.

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It’s a Social Media Jungle Out There

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  1. It’s a Social Media Jungle Out There

  2. Facebook is the 600-Pound Gorilla of SM

  3. It’s Not About We - It’s About “You.”

  4. Get Guests to Send You Their Photos • Build a relationship with them before they arrive • Invite them to friend your FB page • Respond when they comment This post was seen by 275 people

  5. Take a Parting Photo Yourself

  6. Offer to Make a Gift Video for Them (Animoto.com)

  7. Valuable content • Build know/like/trust factor • Give tips • Create a poll/ask a question • Include a call to action • Amy Porterfield – FBInfluence 2.0

  8. How to Generate Visits and Inquiries from Facebook It’s not about your house; it’s about the experience

  9. Repurpose and Leverage Your Content Facebook post becomes • A Tweet • A Pinterest Pin • A web site blog

  10. Pinterest is the 300-Pound Orangutan of SM

  11. Run a contest • Free 1 week stay in low season • Gained 1,400 new followers

  12. Make Pins with • Picmonkey.com • Pixlr.com • Melanie Duncan – Power of Pinning

  13. YouTube is the Howler Monkey of SM

  14. Build your know/like/trust/factor • House Tours • FAQs/SAQs • Guest video testimonials • Lou Bortone • James Wedmore

  15. Outsourcing • Fiverr.com • Onlinejobs.ph • Elance.com • James Wedmore

  16. Build Your Brand with Social Media What a Brand is not… • Your logo • Your business or product name • Your catchy tagline • Your business card, website, packaging • Developing an outgoing personality • Your photos, Facebook Timeline, Pinterest page • Who you are

  17. What a Brand Is… “ The precise and pinpointed communication of your company, product or service, the value it stands for and the feeling your customers consistently get from it. – Km Castle ” • Your logo • Your business or product name • Your catchy tagline • Your business card, website, packaging • Developing an outgoing personality • You photos, Facebook Timeline, Pinterest page • Who you are • Keep your look consistent across all your platforms to build your brand • Kim Castle - BrandU

  18. How to Get Video Testimonials from Your Guests • Get them before they leave • Ask them questions that will get yes answers • Ask them for short testimonial (like everyone gives them to you) • Make it short – 2 minutes • Have them talk about their experience

  19. Video Tips • Keep it Simple • Use your Smartphone or iPad to record • Let them talk about their experience • Ask questions • iMovie 11, QuickTime Player or other simple editor

  20. Leverage Video Testimonials Once You Get Them • YouTube • Web site • Facebook • Pinterest • Twitter

  21. How to Get Written Testimonials • Have an attractive guest comment book • Get them before they leave • Enlist rental agent/concierge/housekeeper • Ask for a TripAdvisor review

  22. Leverage Written Testimonials • Web site • Facebook (accompanying photo) • Twitter • Pinterest

  23. Social Media and Local Connections • Facebook – The Best of Manuel Antonio & Quepos 2013 • Questionnaire • iPad interviews • Ask winners for photos • Facebook Locals Group • Fiverr for transcripts • Write chapters • Elance for proofreader • Publish to Amazon • Facebook custom app • Instant credibility • Gift for guests

  24. It's a Social Media Jungle Out There So Go Beat Your Chest With the Big Boys!

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