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Ciele prednky. Zhodnotit a zosumarizovat najdleitejie marketingov aktivity v procese identifikcie trhovch prleitost, resp. pri vstupe podniku na trh v scasnom trhovom prostred. Predpokladom spenho napredovania podnikov v scasnom trhovom prostred je realizcia nasledovnch market

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