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Technology & World Change (MGMT002) Term 1 Academic Year 2004-2005 Prepared by Fu Shixin Guang Yunxing, Chris Nur Faizah Zainodin Yong Zhimin, Joan Wong Kwok Pin Edmund What This Technology Is About!

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technology world change mgmt002 term 1 academic year 2004 2005

Technology & World Change (MGMT002)Term 1 Academic Year 2004-2005

Prepared by

Fu Shixin

Guang Yunxing, Chris

Nur Faizah Zainodin

Yong Zhimin, Joan

Wong Kwok Pin Edmund

what this technology is about
What This Technology Is About!
  • Electrochromism - a reversible and visible change in the color of the material as a result of electrochemical oxidation/reduction.
  • Basis of this technology- electrochromic polymers (ECP)
  • Approaches:
          • inorganic thin film (which we will use)
          • organic polymer
          • organic solution
technology s current applications
Technology’s Current Applications
  • Rearview mirrors of cars
  • Motorcyclists’ visors
  • Latest windows
application ecp for car bodies
Application: ECP for Car bodies
  • Properties of ECP
    • Rapid colour change
    • Retention of color via electrochromic memory
    • Suitable for any surfaces
  • Efficient & convenient way to change the colour of car bodies
  • Aesthetic needs – Owners can change a colour to suit his tastes/preferences
  • Safety needs – Colour change generates greater visibility and attention
linking up the system
Linking Up the System
  • Apply ECP to car body
  • Connect ECP to electrical source (car battery)
  • Control System (Brain) that connects the battery to ECP
  • To colour/reverse change: Use low dc voltage of 0 to +/- 5 V
  • Handheld Internet Device (e.g. mobile phone, PDA) to be connected to control system via Bluetooth
diagram
Diagram

Internet Device

Bluetooth

E

C

P

Control System

-------------------------------------------------------------

Internal

---------------------------------------------------------

Beneath the hood

Battery

External body of car

slide9

The Old Way of Changing Colours

Previously

  • Apply for colour change via LTA website
  • Wait 3 – 5 working days for processing of application
  • Proceed to change colour at the garage
the new carmeleon system
The New CarMeleon System

Steps:

  • Apply via LTA website
  • 24 hrs approval system
  • 24 hrs later, use internet device to log on to LTA website to receive approval
  • Click on “Proceed to Change Colour”
  • Information is transferred from device to control system via bluetooth
  • System recognises amount of electricity needed for chosen colour
  • Electricity released to ECP
  • Colour changing is complete!
advantage of using the new system
Advantage of using the New System
  • Reduces administrative work and manpower
  • Shortens waiting and approval process
  • Internet device acts as a User Interface
  • Convenient and efficient

- The control system automatically recognizes the approval and amount of voltage needed for colour change

regulation
Regulation
  • No changing of colours when traveling on the road

- Diverts attention of driver

- Distraction to others

  • Driver will be severely penalized
  • Changing of colour allowed only when car is PARKED.
safety purpose
Safety Purpose
  • Distress colour: Fluorescent Pink
  • Used only for broken down vehicles

- To reduce the problem of traffic jams

  • Change of colour will be triggered by a special button specific for this purpose
  • Not a colour for everyday use/ traveling on roads
  • Serves as a warning signal for others
bad weather low visibility
Bad Weather, Low Visibility
  • Level of transparency or opaqueness can be controlled by specifying the amount of current applied
  • Combining ECPs and light sensor (automatic change of shade)
  • Insufficient Light (e.g. heavy rain, fog)

- Illumination: Shade brightens

  • Too much light (e.g. glare)

- Shade darkens

limitations of ecp
Limitations of ECP
  • Required DC voltage: 0 to +/- 5V.

 ECP easily destroyed if too much voltage applied

  • Colour-bleach cycle lifetime
    • Repeated chemical reactions eventually lead to degradation of performance
    • Similar to charging a battery
  • Limited variety of colours
  • Speed of change across large surfaces
applications n needs
Applications N Needs
  • Fulfills a safety need- changing colors of car to a PINK color to identify break-down vehicles; low visibility problem
  • Fulfills the aesthetic pleasure of people
research on effectiveness of illumination
Research on effectiveness of illumination
  • Fog caused 44, 000 accidents in 2001
  • Experiment:
  • During a fog, the shade of green on the right would be more visible
substitutes
Certain car safety devices however, significantly dissimilar due to different approach to car safety

Car-spraying services

Car spray and paints

Low Visibility Warning System

Wireless technology

Handheld wireless applications e.g. PDA

Car manufacturers

Complements

Substitutes
collaboration
Collaboration
  • Collaboration with Gentex Corporation
  • Leading supplier of electrochromic devices
  • Leverage on the technological know-how of company
  • Less staff needed
cost analysis
Cost analysis
  • Cost savings – cost is negated within 6 colour changes
  • Time saved and convenience
  • Price suggested is launch price and is expected to fall with widespread usage
market entry
Market Entry
  • First mover
  • Strategy for manufacturers to adopt will be that of early entry
  • Manufacturers could thus seek to tie in with government regulatory bodies so as to obtain patent rights
  • Yield monopoly rents
  • Ease of use lies directly under car users.
slide24

3-Year Timeline

Phrase 1

Strategy Development & Idea Generation

Phrase 3

Further Development & Market Testing

Nov 04 May 05 Nov 05 May 06 Nov 06 May 07 Nov 07

Phase 4: Launch the product extensively

Phrase2

Screening, Evaluation and Business Analysis

conclusion
Conclusion
  • If Carmeleon is widely adopted, accident rate will be lowered and the efficiency of changing the colors of cars will be increased.
  • Greatly revolutionize the automotive industry, creating great potential for car manufacturers and benefits for the general public.
end of presentation

End of Presentation

Thank you for your attention!