Environment determines strategy Firms possess similar resources and thus pursue similar strategies. Resources are mobile Preloader

Environment determines strategy Firms possess similar resources and thus pursue similar strategies. Resources are mobile - PowerPoint PPT Presentation


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. . . I/O Model of Superior Returns. . The Industrial Organization Model suggests that above-average returns for any firm are largely determined by characteristics outside the firm. . The I/O model largely focuses on industry structure or attractiveness of the external environment rather than internal characteristics of the firm..

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