Search Engine Optimization is another kind of programming. Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website – your chances for desired results are none. If you want to get better rankings on Google in the year 2018, you need to follow certain measures. This blog is a complete guide for you to be able to do so.
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Search Engine Optimization is another kind of programming. It does not involve typical coding structures, classes and objects. But it has its own syntax. It has its own methods & modules. It is the science of making sure how your product page or the website comes on top of the desired search to bring rightaudience.
Let’s establish one fact clearly SEO is not about stuffing keywords and having multiple product pages to spank up your rankings. There are rules and text limit and ratio for everything. And they all boil down to one simple fact relevancy! Until and unless your web page features relevant keywords, mobile friendly interface and minimum security features across the website your chances for desired results arenone.
To help you understand that, we as an SEO service provider, have come up with some fantastic SEO techniques for the year 2018. Are youready?
Here are 7 Advance SEO OnPage techniques for Better Ranking!
1. Write Longer MetaDescriptions
Yes. You heard it right! Say goodbye to the short metadata! During November 2017 end, RankRanger's tools and other reported a significant upsurge in the average search snippet length (which was around 230 characters). And why should be concerned about that? Well, just so that you know, Google is not cutting off about twothirds of long descriptions like it usedto.
You also might be surprised to know that Google also rewrote a meta descriptions of some websites as the original metadata was short and not descriptive enough. Also, long metadata does not mean that you can rave on! The content of description should be crisp and meaningful and provide all the information that it is supposed to. Remember, do not give too much away. Just do it right. The companies that provide Organic SEO Services know how to create meta descriptions that drive clicks. So, you can also consider seeking theirhelp.
2. Work on SpeedLoading
Websites are not just a medium of providing information. They are a resource that help the visitors find out exactly what they want. And that too, in the lowest span of time. The lesser the time spent on search session, the better. If the loading speed of your website is mediocre, you might have to experience high bounce rates. And what if Google knows aboutit?Well,youwillhavetopaythefine.
So, how do you resolve this? As the first step, you need to examine the current speed of the website. Ensure that you use some of the tools that Google provides. PageSpeed Insights isone of the best websites that helps you to access
100. If the site loading speed is 80 and above, you are on goodcharts.
The website also provides you with recommendations for the changes you can implement forenhancing the speed.
Otherwise you can find a company that provides affordable SEO Services and get the speed examinationdone.
3. Internal Linking isMust
While reading an interesting blog, there are times when we find a link that encourages us to read another blog. Then next,andnext.This,isknownasinternallinking.Anditis
crucial because it helps you to create a better structure for your blog. Not just that, it also keeps your bounce rates low; which is very good for your SEO’shealth.
In my opinion, the best examples of welllinked online literature are Wikipedia and Copyblogger. If you follow a similar pattern, you will not find it difficult to interlink your blogs. After writing an article, try linking it to other relevant blogs on your website. Your visitors will visit the ones they find interesting and read them. But you must make sure that you do the linking part right. If you put Nofollow links, search bots cannot pass the link juice. So, make the relevant pages dofollow andkeep your old content ranking.
4. Use Keywords ThatMatter
Yes, keywords are important. And yes, you need to use them in the right way. While developing the content of your website, you need to maintain its tone along with the focus keyword that comes naturally. I believe that targeting keywords is very important as using them in the right way ensures that you get a better ROI on your digital marketing efforts.
When you hire a company that offers digital marketing services, they hire SEO writers who work on your project and ensure that they use relevantkeywords.
must ensure that the professionals you have hired take care of thefollowing:
7. Structured Data and SchemaMarkup
Last but not the least, “Structured Data and Schema Markup” are one of the most buzzing topics in SEO. To elaborate, thereare3majorpartstoawebsite.NamelyText,Markup
and Structured Data. Text of course, is depictive of the content. Markup shows the browser the way content should look on the website and Structured Data lets the bots like Google know what the data is. Structured data helps to make your website look better and enables search engines to categorize yourwebsites.
You might be undermining the benefits of structured data; but once your SEO strategies start working, you will realize that it should be an integral part of any SEO plan. Search Engines like to read and crawl organized data. So, get rid of Normal HTML markups and enable Google to crawl your website easily! It isn’t surprising how Structured Data and Schema Markup have become trending topics. Also, its application has become mandatory for most of the industries.
Follow the abovementioned SEO tips in 2018 and you are sure to rank well andhigh!
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