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Who are we?

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  1. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  2. Group C: Enhancement of local products and tourist services for the sustainable development of the territory SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  3. Who are we? SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  4. What are we suggesting? Mapping of cultural-natural routes/sites in the BR SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  5. And why are we suggesting it? SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  6. Step 1: Identify key actors and get them together • Stakeholders analysis in order to identify key actors / target group (farmers, business owners, service providers, crafters, tourist operators, local communities, park directorate, decision-makers, etc.) • Stakeholders mapping; on-site surveys about their needs and interest; social media; communication about the BR within the local communities; • Gather them on a Networking meeting + invite experts with relevant experience (ex. Apenino Tosco Emiliano) • Goal of the meeting: To inform and motivate the main stakeholders to engage in the promotion of the BR + identify their needs SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  7. Step 2: Networking Meeting • Introduction about MaB, BRs and Sustainable Tourism • Experience sharing (local and regional level) – invite experts to talk about what are the benefits and opportunities related to BRs • Possibilities for project replications and joint initiatives + introduce BR and Sustainable tourism networks (IUCN Green List, Beautiful Destination, DESTIMED, GreenBelt Farms, etc.) • Present the project idea: mapping cultural-natural routes in the BR • Define and split into working groups according to their interest / sectors + initiate discussion and conduct SWOT analysis on the project idea Next steps: Road map for the implementation of the project + monitoring and evaluation SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  8. Step 3: Empower the locals through the BR SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  9. Step 4: Develop an Interactive Map / Network • Focus on story telling and BRs logo as a common framework – give a face to the destination / build identity • Emphasize local products and places + New branding logo SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  10. Step 4: Develop an Interactive Map / Network • Brainstorm about pricing and details • Innovative tools: panorama routes (with frames), augmented reality, virtual reality, etc. Virtual Reality Nature: Helmet Lets Humans See the Forest Like Animals Do SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  11. Step 4: Develop an Interactive Map / Network • Routes diversification (different colors and logos) + explore new activities like canyoning, mountain biking, running, cooking with mushrooms, make your own perfume, etc. • Etno-gastronomy, culture and traditions route (ex: wine and cheese tours or crafts and culture tours) • Nature, sport and adventure route SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  12. Step 5: Commit to the BR • Friends of the BR Charter • Develop criteria together with the key stakeholders – not too complicated criteria, so that we can attract more businesses and services • Engage the municipalities/decision-makers to develop benefits for the Friends of the BR • People who do not commit to the Charter, won’t be included in the Interactive Map/Network • Use the “I care Apenino” example to develop a project brand – support the BR • Develop specific pricing – certain % of the profit to go directly for the BR promotion and activities (or when the company starts benefiting from the BR, they should give % of their profit for the BR) SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  13. Step 6: PROMOTION and COMMUNICATION • Website and social media • Newspapers and local media • Promotional videos (example) • Famtrips • MAB network • Study tours (exchange of experiences between professionals of other BRs) • School visits • Events (festivals, conferences, etc.) • Physical infopoints and English brochures • Influencers, travel bloggers, etc. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  14. Thank you! SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  15. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  16. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  17. Introducing BBF

  18. Our story… SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  19. Where do we work? Main office: Sofia Office in Burgas Office in Blagoevgrad SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  20. Bulgarian Biodiversity Foundation SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  21. Main areas of expertise SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  22. Our recent projects • “The Salt of Life” project is being implemented in Atanasovsko Lake Natura 2000 zone (SPA/SCI BG0000270), which is declared pursuant to the provisions of the Birds Directive and the Habitats Directive. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  23. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  24. Future Environmentalists • The project is implemented in partnership between the Association of Parks in Bulgaria, the Bulgarian Biodiversity Foundation, the Aristotle University of Thessaloniki, Greece and the Czech Agricultural University in Prague and the Czech Republic, and aims to show the link between environmental policies and their practical application. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  25. BBF and MaB

  26. The development of new BRs in Bulgaria • In 2017 Bulgaria withdraws 4 BRs, asks for extension of the deadline for 6 BRs and declares 4 new extended BRs (Central Balkan, Srebarna, Chervenata stena and Ouzounboudjak) • As of 2019, Bulgaria has 10 BRs in total

  27. YOUth Can Do It SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  28. Why MaB?

  29. “BRs are a lot more than just protected areas” (Seville Strategy, 1995)

  30. BRs are Learning sites

  31. BRs are Research Sites for scientific works

  32. BRs are sites for culture and folklore

  33. BRs are Biodiversity Hotspots

  34. BRs are rich in traditions

  35. BRs are sites for sustainable farming

  36. BRs are sites for gastronomy and food

  37. BRs are sites of unique nature

  38. BRs are great for recreational activities

  39. BRs are sites with unique economies

  40. BRs are sites for local products

  41. BRs are rich in historical sites

  42. BRs are sites for joint projects

  43. BRs are sites for the harmonized coexistence between people and nature

  44. Welcome to the Summer University on “Integrated Management, Sustainable Tourism and Promotion of Biosphere Reserves” SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  45. Organizers and supporters SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  46. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  47. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019

  48. SUMMER UNIVERSITY ON “INTEGRATED MANAGEMENT, SUSTAINABLE TOURISM AND PROMOTION OF BIOSPHERE RESERVES” Central Balkan Biosphere Reserve, Bulgaria, July 2019