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Location Based Services Codes of Practice and Converging Locating Technologies TrackaPhone Ltd

Location Based Services Codes of Practice and Converging Locating Technologies TrackaPhone Ltd www.trackaphone.com phil.derry@trackaphone.com +44 7710 423550 & +44 870 242 1801 May 2007. Positioning Technologies Comparison. GPS. U-TDOA. Cell ID & Enhanced Cell ID. A-GPS. Environment.

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Location Based Services Codes of Practice and Converging Locating Technologies TrackaPhone Ltd

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  1. Location Based Services Codes of Practice and Converging Locating Technologies TrackaPhone Ltd www.trackaphone.com phil.derry@trackaphone.com +44 7710 423550 & +44 870 242 1801 May 2007

  2. Positioning Technologies Comparison GPS U-TDOA Cell ID & Enhanced Cell ID A-GPS Environment Voice RF Wi-Fi TV-GPS 1 10 50 100 500 1km 10km Accuracy (m) Sources: company websites; carrier E911 compliance filings; Nokia, Intel PlaceLab, Ekahau, Rosum, TrackaPhone

  3. Code of Practice for Passive Location Services in The UK • Service is subscriber led! • Subscriber must be able to opt out & in • Subscriber must be reminded, randomly, every 14 days. • Subscriber must be totally aware of service • ALL people who are located must be informed and accept service whether “vehicle or asset” or phone

  4. People and Asset Platform Networks LBS & SMS Gateways Mobile Finder • Interfaces to Location & SMS Gateways • Integration with Multiple Mobile Devices • Lone Worker Protection • Mobile Resource Management • Geofence & Alarm Management • Locate, Respond & Protect via Web, Java Application or SMS both Fixed & Mobile • Online registration & billing payments • GSM, A-GPS, RFID, WiFi, Matrix or GPS,Galileo & GLONASS applicationaccuracy • Supports Multi-Media recording of events for evidence The People Locator Partner Manufactures Reseller Channel Licence Holders Global Mapping Providers Asset Locator Lone Worker Devices GPS Devices Friends & Family Finder Reporting Asset Tracking

  5. GPS OVER GPRS/GSM CELL ID / E - CELL ID ASSISTE D GPS WIFI LOCATIONS TrackaPhone Converging Location Technologies WIFI FIX GP SATELLITE LOCATION, TIME AND DISTANCE DISTANCE FROM WIFI SATELLITE LOCATION DATABASE SERVER GPS via GSM/GPRS GPRS/GSM NETWORK SATELLITE DIRECT WIFI LOCATION AND LOCATION TIME FEED SUPL NETWORK CELL ID CHATTER SERVER DIRECT LOCATION GLOBAL LOCATE FEED BASE STATION TrackaPhone SATELLITE DIRECT LOCATION AND LOCATION TIME DATABASE FEED SMS WAP WWW GLOBAL LOCATE SERVER

  6. Hardware - Asset Tracker

  7. Mobile Network Record Function People Locator ADVANCE Location Request Alarm Functions Using Handheld Application Escalation Management Live Record Function Location Data People Locator Advance ARC CONTROL CENTRE

  8. Growth in Locating Activity at TrackaPhone

  9. Where do we see it going? • Current codes of practice are an excellent base to build this industry from. • They need to be addressed to cover all locating technologies and delivery platforms. • As technologies converge whether cell-id, AGPS, GPS, WiFi, Spacial etc LBS providers are going to have to have, flexible processes to protect privacy and provide full traceability. • Policing this technology is key to peoples confidence and the growth of a very exciting industry. • Soon location will just become “location” whether it is cell-id, GPS, AGPS, RF, WiFi, RF, Matrix or whatever. Customer just wants benefits not technology.

  10. Activity Report – HTML or CSV – Downloadable anytime for 3 months

  11. Thank you Questions? www.trackaphone.com phil.derry@trackaphone.com Mob: +44 7710 423550 Off: +44 870 242 1801 www.trackaphone.com

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