Location-based Services

1. Telecommunication Management F2011 Location-based Services Industrial and business Analysis Group 6 HuanhuanWANG Bo WANG XinweiYANG HanLIU

2. Objectives Ultimate Question How should we create our own LBS Business?

3. Outline • Introduction • Industrial Analysis • Business Evaluation Model • Implementation of Model • Comparison & Evaluation Introduction Industrial Analysis Evaluation Model Implementation Comparison

4. Introduction of LBS • Definition: Information services provided to mobile devices through mobile networks, which may utilize the location information to various value-adding services. • Core Components: Introduction Industrial Analysis Evaluation Model Implementation Comparison

5. Industrial Analysis Application of Location-Based Services Introduction Industrial Analysis Evaluation Model Implementation Comparison

6. Industrial Analysis Timeline of Location-Based Services in US Introduction Industrial Analysis Evaluation Model Implementation Comparison

7. Industrial Analysis Impact to the Industry • Social Networking • Mobile • Real-time Social Networking • Physical Participation • New Channel for Profit Making Introduction Industrial Analysis Evaluation Model Implementation Comparison

8. Industrial Analysis Concerns & Challenges • Technical • No single standard • Lack of hardware & software support • Social • User privacy • No specific legal policies Introduction Industrial Analysis Evaluation Model Implementation Comparison

9. BUSINESS Evaluation Model = Business Models + LBS Features + Investment Evaluations Introduction Industrial Analysis Evaluation Model Implementation Comparison

10. YELP Introduction Industrial Analysis Evaluation Model Implementation Comparison

11. YELP Introduction Industrial Analysis Evaluation Model Implementation Comparison

12. YELP Introduction Industrial Analysis Evaluation Model Implementation Comparison

13. Foursquare Introduction Industrial Analysis Evaluation Model Implementation Comparison

14. Google Latitude Introduction Industrial Analysis Evaluation Model Implementation Comparison

15. Comparison & Evaluation Customer Base Introduction Industrial Analysis Evaluation Model Implementation Comparison

16. Comparison & Evaluation Revenue Generation Introduction Industrial Analysis Evaluation Model Implementation Comparison

17. Comparison & Evaluation Cost Structure Introduction Industrial Analysis Evaluation Model Implementation Comparison

18. Comparison & Evaluation Organizational Capabilities Introduction Industrial Analysis Evaluation Model Implementation Comparison

19. Comparison & Evaluation Competition Introduction Industrial Analysis Evaluation Model Implementation Comparison

20. Comparison & Evaluation Legal Concerns Introduction Industrial Analysis Evaluation Model Implementation Comparison

21. Conclusion Results Introduction Industrial Analysis Evaluation Model Implementation Comparison

22. Telecommunication Management F2011 Location-based Services THANK YOU! Q&A Industrial and business Analysis