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Objective: Drive more traffic to DowntownLA.

Objective: Drive more traffic to DowntownLA.com. Create more general market awareness for key retail, dining, nightlife and hotel locations in Downtown Los Angeles. Build upon DowntownLA.com’s opted-in database Concept:

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Objective: Drive more traffic to DowntownLA.

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  1. Objective: Drive more traffic to DowntownLA.com. Create more general market awareness for key retail, dining, nightlife and hotel locations in Downtown Los Angeles. Build upon DowntownLA.com’s opted-in database Concept: Build on the success of downtownla.com’s 2009 Holiday Hub campaign with a multi-station campaign that creates more general market buzz and awareness among key demos. Time Frame: Nov. 19 to Dec. 25, 2010 Stations: All 8 CCLA stations including KIIS, KOST, MY, 987, HOT, KTLK, KLAC and KFI.

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