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CHAPTER 2. Corporate Strategy. Strategy!. A high level plan to achieve a goal under conditions of uncertainty . (Wikipedia) A desired outcome Gaining market share Outperform competitors Cost, quality and time to market. Chapter 2- Corporate Strategy.

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chapter 2

CHAPTER 2

Corporate Strategy

strategy
Strategy!

A high level plan to achieve a goal

under conditions of uncertainty.(Wikipedia)

  • A desired outcome
    • Gaining market share
    • Outperform competitors
      • Cost, quality and time to market
chapter 2 corporate strategy
Chapter 2- Corporate Strategy
  • Business Process- Examine Value Chain Model
  • Pressures
  • Responses
  • Global Flatteners
1 1 business processes
1.1 Business Processes
  • Business Process- related activities that produce a product or a service of value to the organization
slide5

An organizations business process can create a competitive advantage…. if they can innovate or execute better than its competitors.

examples of business process
Examples of Business Process
  • Accounts Collection
  • After Sale follow-up
  • Managing packing, storage, and distribution
business process management
Business Process Management
  • Optimize
    • Manufacturing and logistics process
    • Marketing and innovation
    • Individual work
business process re engineering
Business Process Re-engineering
  • Radical redesign of org. BP that is intended to improve the efficiency and effectiveness of these processes
business pressures and organization responses
Business Pressures and Organization Responses
  • To remain competitive companies must react fast to problems and opportunities that arise from extremely dynamic conditions.
business pressure
Business Pressure
  • 3 main pressures
    • Technological
    • Market
    • Societal/ Government
market pressures
Market Pressures

The Global Economy and

Strong Competition

The Changing Nature of the Workforce

Powerful Customers

societal political legal
Societal/Political/Legal
  • Social Responsibility
    • Manufacturing sustainability
    • Distribution
    • Humane working conditions
  • Government Regulations
porters value chain
Porters Value Chain

The value chain can identify specific activities where companies can use competitive strategies for greatest impact.

primary activities
Primary Activities
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and Sales
  • Customer service
support activities
Support Activities
  • Accounting, Finance, Management
  • Human Resources
  • Product and technology development
  • Procurement
organizational response
Organizational Response
  • ERP
  • Fulfillment Automation
  • Ecommerce
  • CRM
organization response
Organization Response
  • Collaborative Workflow software
  • Intranet
  • On-Demand, Mass customization
  • Strategic Systems
    • Dashboards
    • Business Intelligence
    • Expert Systems
thomas friedman
Thomas Friedman
  • Speaking to Yale University
globalization
Globalization
  • Friedman’s Ten Flatteners
    • Fall for the Berlin Wall
    • Netscape goes public 1995
    • Development of work-flow software
    • Uploading
    • Outsourcing
    • Offshoring
    • Supply chaining
    • Insourcing
    • Informing
    • The Steroids
globalization1
Globalization
  • Friedman’s Ten Flatteners
    • Fall for the Berlin Wall- Global Market
    • Netscape goes public 1995
      • Informing
    • Development of work-flow software
    • Outsourcing
    • Offshoring
    • Supply chain-ing
      • Insourcing
    • The Steroids