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Vision for NGMC in KOREA

Vision for NGMC in KOREA. NGMC Forum (Next Generation Mobile Communications) June, 2005. Contents. Outline of NGMC Forum Activity Plans of NGMC Forum Wireless Internet in KOREA Visions of NGMC in KOREA. 1. Outline of NGMC Forum. 1.1 Backgrounds. Name

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Vision for NGMC in KOREA

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  1. Vision for NGMCin KOREA NGMC Forum (Next Generation Mobile Communications) June, 2005

  2. Contents • Outline of NGMC Forum • Activity Plans of NGMC Forum • Wireless Internet in KOREA • Visions of NGMC in KOREA NGMC Forum

  3. 1. Outline of NGMC Forum NGMC Forum

  4. 1.1 Backgrounds • Name • Next Generation Mobile Communications Forum (NGMC Forum) • Backgrounds • Increasing interest about next generation mobile communication technologies and services • Needs of an industrial organization for next generation mobile communication research like WWRF, mITF, and FuTURE • Objectives • Technical and Social Trends Analysis and Vision Establishment • International Cooperation • Advanced R&D Strategies Steering • Study on Spectrum use NGMC Forum

  5. General Assembly Steering Committee Secretariats Spectrum Working Group Market & Service Working Group System & Technology Working Group 1.2 Organizations NGMC Forum

  6. 2. Activity Plans of NGMC Forum NGMC Forum

  7. 2.1 Activity Plans • Market & Service Working Group • Analyze trends of mobile communication markets and services • Propose policies for the activation of mobile Internet markets • Develop new services in FMC environments • Analyze broadband services trends and practical possibilities in wireless environments • Forecast NGMC demands from 3G and mobile Internet markets analysis • System & Technology Working Group • Considerate and recommend NGMC technologies • Evaluate NGMC technologies and set up technical goals • Propose technical standardizations in NGMC to TTA and ITU • Cooperate with International forums for technical developments NGMC Forum

  8. 2.1 Activity Plans • Spectrum Working Group • Analyze trends of spectrum utilizations in mobile communications • Propose spectrum utilization plans for the activation of mobile communications • Discuss about NGMC spectrum NGMC Forum

  9. CJK #6 2.2 Roadmap of Market & Service WG Year 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Spectrum Allocation (WRC-07) ITU Vision Definition Requirement Definition Standard Definition System Development 2004 2005 2006 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q Task 1 Vision Book updating Vision Book Draft Vision Book Ver. 1.0 Vision Book Ver. 2.0 Task 2 ITU-R WP 8F Activity CJK #7 NGMC-WWRF MOU TBD (According to the Phase 2 Collaboration Plan) 1st Answer 2nd Final Answer - Market Survey - 1st AnswerDue Date : 1/24 Final Ans. Due Date : 5/E ITU WP8F #15 #16 #17 2/1~8 6/8~15 NGMC Forum

  10. 3. Wireless Internet in KOREA NGMC Forum

  11. 3.1 Market Size • Total Market Subscribers are 36.6million and Penetration Ratio is 75.9% (End of 2004) • SK Telecom Subscribers are 18.8 million and Market Share is 51.3% (End of 2004) (Source: SK Telecom IR Report) (Source: SK Telecom IR Report) NGMC Forum

  12. 19,007 18,783 100% Subscribers (UNIT: Thousands) 18,313 17,580(CDMA2000 1X) 100% 100% 92.5% 17,048(CDMA2000 1X) 90.8% 7,022(EV-DO) 14,424(CDMA2000 1X) 78.8% 6,484(EV-DO) 36.9% 4,055(June) 34.5% 3,622(June) 21.3% 3,562(EV-DO) 19.3% 19.5% 1,678(June) 9.2% 2003 2004 1Q,2005 3.2 Penetration of 3G • After launching 3G (CDMA2000 1x) on October 2001, distribution of 3G handset has reached 92.5% as of March 2005. Distribution of high-end Multimedia Device handsets has reached over 20% (Source: SK Telecom IR Report) NGMC Forum

  13. WI % of Total Revenue WI % of Total Revenue 25.0% 20.6% 20.6% CDMA2000 1x EV-DOMultimedia Data Service-Nov.’02 15.5% Non-SMS Data Service 10.2% 15.5% 13.8% CDMA2000 1XData Service-Oct.’01 8.0% 9.7% 4.7% 5.3% SMS 5.2% IS95BData Service-Oct.’99 6.8% 3.3% 2.9% 1Q,2002 2003 2004 2000 2001 2002 2003 2004 1Q,2005 (Source: SK Telecom Annual Report) (Source: SK Telecom IR Report) 3.3 Growth of Wireless Internet Usage • The ration of WI revenue to the total revenue has increased continuously. It has amounted to 25% of total revenue in SK Telecom. (1Q, 2005) NGMC Forum

  14. June 3.4 Mobile Service • June is the brand name for SK Telecom VOD service • June is operating under MPEG4 or H.264, and EV-DO Network Main menu • Charge: $0.25 • Content size: 50 ~ 60 Kb • Charge: $ 0.75 • Content size: 4 ~ 6 Mb Musicvideo Trafficinfo • Charge: $0.40 • Content size: 1 ~ 4 Mb • Charge: $1.25 • Content size: 40 ~ 60 Mb Adultcontents TV NGMC Forum

  15. Specialized Chip for each Bank • Acceptable when Banks want • Banks pay for the expense of chip issuing • Prioritizing Bank’s Menu ** Bank IC Chip Mobile ATM Using IrFM Mutual Permission For Use of Chip Memory 4 MONETA M-Commerce Handset • MONETA chip with M Bank • SKT pays for the expense of chip issuing • M Bank isNumber 4 Menu of MONETA 모네타세상 M-Commerce 3.4 Mobile Service • M-Commerce is Convergence Service of Telecommunication and Finance • M-Commerce provides bridge to credit card and bank NGMC Forum

  16. < Cyworld Mini Homepage > Owner photoand posting Readerrating Readercomments PostingCategory Cyworld 3.4 Mobile Service • Cyworld is a Wired-Wireless integrated Blog Service of SK Telecom • Decorating Cyworld Mini Homepage is the trend of Korean youths NGMC Forum

  17. Cyworld 3.4 Mobile Service • SK Telecom converged different services to create new contents and services Enables users to send photos taken by Camera Phone with touch of a button 아궁 귀여워 !!!! 메뉴 Mobile Cyworld Main page Access Mini-homepage with mobile phone http://www.cyworld.com & Mini-homepage Enables users to access and update their Mini Homepage anywhere, anytime NGMC Forum

  18. Mobile Phone MP3 Player PC Multimedia Music Service “Rental-based” Flat Rate Launched in Nov. 2004 Music Video, Photo Album Monthly Flat Rate for unlimited services 2 mi. subscribers (Jun. 2005) MelOn 3.4 Mobile Service • MelOn goes lets subscribers to download & play unlimited number of DRM-coated music files in mobile handset, PC, and MP3 player, with monthly flat rate. NGMC Forum

  19. 4. Vision of NGMC in KOREA NGMC Forum

  20. 4.1 Vision Statements • Like a Rainbow that brings hope to people’s mind after rain, we would like to pursuit the happiness of mankind by increasing quality of life and achieving happiness of future. In doing so, we would like to build up a human-oriented and information-discrimination-free society where everyone can enjoy easy and safe information to prevent social problems in the future. NGMC Forum

  21. 4.2 Vision Image • Red : More Secure/Safe Life • Orange: More Bounteous Contents • Yellow: More Intelligent Environment • Green: More Healthy Life • Blue: More Intimate Relationship • Indigo: More Convenient Commerce • Violet: More Enjoyable Cultural Life NGMC Forum

  22. 4.3 Characteristics of NGMC Service by User Expectation • Low cost data service • High-speed data service • Context-aware service • Converged service • Always-best connect service • Personalized service • Seamless service • Adaptability • Virtual reality service • Security/Privacy NGMC Forum

  23. 4.4 Driving forces of the future Market • Ubiquitous • Preparing infrastructure for users to be able to connect to the network regardless of time, location, and transportation • Broadband • Quality and speed should be as good as wired broadband network • Convergence • Convergence of Wired and Wireless Access Network • Convergence of All-IP Network • Low-cost • Even if technology and equipments for broadband wireless network are developed, activation service should be difficult if devices require high-price. Therefore, ideal solution should have low implementation and usage cost while maintaining broadband wireless throughput • Diversity of information and infrastructure usage • A broad system must be prepared to enable information to be stored and distributed on diver media NGMC Forum

  24. Thank you !!Q / A NGMC Forum

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