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th INK FOOD : What is it? An environmentally friendly fundraising project for food banks

th INK FOOD : What is it? An environmentally friendly fundraising project for food banks. Involves the collection & recycling of used computer printer cartridges. Benefits 250 food bank members of the Canadian Association of Food Banks. January 2001: development begins in Toronto.

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th INK FOOD : What is it? An environmentally friendly fundraising project for food banks

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  1. thINKFOOD: What is it?An environmentally friendly fundraising project for food banks • Involves the collection & recycling of used computer printer cartridges. • Benefits 250 food bank members of the Canadian Association of Food Banks. • January 2001: development begins in Toronto. • October 2001: Official Toronto launch & Ontario roll-out begins. • April 2002: National Launch www.think-food.com

  2. thINKFOOD: Who is involved?An environmentally friendly fundraising project for food banks • CAFB: Canadian Association of Food Banks & 250 Food Bank members representing 600 communities across the country. • Petro-Canada: Premier Lead National Sponsor • RadioShack: Lead National Sponsor of Drop-off locations • thINK FOOD Project Management • Municipal Govn’t (ex. City of Toronto) • The Public!! www.think-food.com

  3. thINKFOOD: How does it work?An environmentally friendly fundraising project for food banks • Someone hears about it. • Registers by phone, fax or online. • Is sent a start up kit with collection box. • Collects. • Sends in full box of cartridges. • Sent a new box & continues to collect. www.think-food.com

  4. thINKFOOD: Reaction & ResultsAn environmentally friendly fundraising project for food banks • Over 2000 collections sites currently participating (businesses, schools, govn’t offices & community groups). • $50,000 raised for food banks to date. • Diverted 20,000 environmentally harmful printer cartridges from the landfill. • Garnered significant media attention. • Raised awareness about important environmental issue and about food banks and hunger in Canada. www.think-food.com

  5. Hunger 700,000 people access emergency food programs in Canada EVERY MONTH. 40% of food bank users are children. Food banks can be found in at least 600 communities in Canada. The need for food banks has doubled in the last 10 years. The Environment 30 million inkjet cartridges are used in Canada each year. Only 5-10% are recycled. Each cartridge takes more than 1000 years to decompose. 2.5 ounces of oil are used to make the plastic for every inkjet cartridge produced. Ink residue from the cartridge leaks into the water table. thINKFOOD: The IssuesAn environmentally friendly fundraising project for food banks www.think-food.com

  6. thINKFOOD: Keys to Success?An environmentally friendly fundraising project for food banks • Partnerships!!!! • Clear message: one cartridge = a carton of milk • Local concern for issues • Easy & free to participate in www.think-food.com

  7. thINKFOOD: How to helpAn environmentally friendly fundraising project for food banks • Register as a collection site • Become a local partner • Get on the newsletter email list • When you think ink, thINK FOOD! www.think-food.com

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