Engaging the Community for Wider Action on Sustainability

1. Engaging the Community for Wider Action on Sustainability • First 2 years: a focus on the engineered solutions for energy conservation – approaching $3.7 million annual savings • Additional priority: the community solutions • Individual actions that make a difference for energy conservation • A need to engage the entire MIT community in their “place” • Build awareness, inform, enable, and empower individuals

2. Where Did We Start? Our current strategy was developed through a WTT sub-committee with Sherwin Greenblatt, staff, and students Expanded on student research and projects underway Community-based social marketing (CBSM) approaches Activities guided by a follow-on, ad-hoc subcommittee of staff and students A focus on placed-based activation (offices, labs, dorms) Tapping into existing networks EHS Reps, Recycling Ambassadors, DormCom Creating and empowering new networks

3. Build A Brand and General Awareness Branding Across Campus Demonstrate MIT is walking the talk as we ask individuals to take action

4. Create awareness in the community that “everyone has a role to play”

5. Establish a peer-to-peer network to model and enable best practices

6. Inform and activate Green Ambassadors

7. Starting to see independent initiatives

8. Our behavior-focused efforts enriched by student research Print Smarter – Athena Clusters Revolving Door Assessment and Messaging Fume Hood Performance Feedback Lights Out 16-56 Dorm Electricity Competition Dorm web-based energy meters Continued experimentation and exploration is essential Large impact measures – UROP getting underway Sensible Cities – activities in our own campus buildings Dorm Electricity Competition v2.0 Robust measurement and verification protocols become crucial Research & experimentation is key

9. Need better understanding of magnitude of behavior-based opportunities Need for measuring & communicating impacts and outcomes to stakeholders Keeping our community engaged Monetizing behavior-based savings for NSTAR M&V protocols: start with fume hoods? PC power management? Dorm behavior? What else? What’s next?

10. Supplemental slides

11. Are We Having An Impact? • Green Ambassador Survey: 30% response rate • 69% of Green Ambassadors are familiar or very familiar with mission • 100% familiar with top actions promoted by program • 94% have TAKEN ACTION in their office, lab, or dorm • 80% are PROMOTING priority actions to others by leading by example, postering, speaking to peers, providing information, etc. • But over 50% are not looking at on-line resources provided • What do WE want? workshops, monthly tips, blog, listserve, socials – sharing of information!

12. A Few Priority Community Actions • Flip The Switch • 32% of our electricity used for lighting – but research shows some spaces unoccupied 30-55% of the time while lights on • Power I.T. Down • Up to $800,000 can be saved annually if we used power management features on our 20,000 MIT personal computers • Shut the Sash • Lab fume hoods use more energy than 2 single family homes! MIT has over 1,000 • Awareness program demonstrated sash height reductions of over 25%. $1,000,000/yr opportunity if adopted widely across campus • Resolve to Revolve • On average 8x as much air is exchanged when a swing door is opened vs. a revolving door: if all used revolving doors at E25: $7,500 saved