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  1. Engaging the Academic Community Jennifer Rian Innovative Services Librarian Jennifer.Rian@luther.edu Jennifer Self Public Services Specialist Jennifer.Self@luther.edu

  2. Our home at Luther College • 2,500 students • Nearly 1000 students participate in music • 8 Rhodes scholars • Recognized as a national leader in campus sustainability efforts Decorah, IA • Population 8,000 • Named to the Forbes “America’s Prettiest Towns” list

  3. Preus Library’s Facebook origins

  4. Our current Facebook presence

  5. Guiding principles with examples

  6. 1. It’s not all about you

  7. 2. Feature your community

  8. 3. Know your rock stars

  9. 4. Tone: Website versus Facebook

  10. 5. Embrace your whimsical side

  11. 6. Seek strategic partnerships

  12. 7. Make ‘em curious IMAGE: Cardboard box

  13. 8. Make use of internet trends

  14. 9. Give stuff away and “get” in return IMAGE: Pencil case and/or Hobbit and/or stack of mugs

  15. Tools you can use http://socialmediamarketinggirl.com/social-media-mayhem-what-you-can-do/

  16. Go mobile http://www.iphoneography.com/journal/tag/ipod-touch-with-camera

  17. Borrow from and share with others

  18. Listen using Twitter

  19. Track core insights

  20. Screenshot and share success

  21. Wrapping it up. . . Know Your Community Grow Your Participation Show Your Success By Pictofigo (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons