Sales Institute of Ireland Mobile Technology Event. Ger Corkery 7th Nov 2012. Who are Molson Coors. Leading global brewer with 19,500 employees*, 39 breweries*, and operations in more than 40 countries Diverse portfolio of more than 95 strategic and partner brands
7th Nov 2012
* Includes employees at all partially and wholly owned subsidiaries
Molson Coors is a Global Brewer with “Big” ambitions & the Ireland Business Unit is set up to realise same…..
So how does mobile Technology help?
In summary, it improves the “Efficiencies & Effectiveness” of our people & how we do business.
I’m going focus on mobile technology from a field sales perspective for the balance of my presentation
Not very effective or efficient…..
Integrated Systems & technology solutions that are “fit for purpose”
IntelliBrand from Wasptech Ltd.
Customer Info & Journey Planning
Field Data Capture
Digital Sales Folder & Customer Presentation Tool
Business / Personal Objective Sharing & Reporting
Notes / Tasks Capture & Reminders
Samsung Galaxy Tablet
Email & Communication
Head Office / Management agree Objectives
Performance Reports are generated
Rep completes Structured Sales Call
Reports Identify Opportunities
FSS Questions / ProcessesDrive Behaviour in Outlet
Rep capturesData on Tablet / FSS
What we measure
Ultimately “Brilliant Execution” of high value interventions is the spearhead of our Business
Mobile Technology sounds expensive, but is it really?