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XS Event Sales. By: Vishaal Pandya. Why XS?. $150 Million Dollars in Sales Over 7 Million Cases Sold Over 84 Million Cans Sold Number 1 Privately Sold Energy Drink Number 1 Energy Drink Sold On-Line Easier to sell than SA8!!. XS Product Lines. Blast! Mixers Cans & Shots.

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xs event sales

XS Event Sales

By: Vishaal Pandya

why xs
Why XS?
  • $150 Million Dollars in Sales
  • Over 7 Million Cases Sold
  • Over 84 Million Cans Sold
  • Number 1 Privately Sold Energy Drink
  • Number 1 Energy Drink Sold On-Line
  • Easier to sell than SA8!!
xs product lines
XS Product Lines
  • Blast! Mixers
  • Cans & Shots
open closed events
Open & Closed Events

Open Events

- XS Energy Drink (IBO), Other Vendors & The Event

- Most Patrons are there for “Fun on the Town”

- Sell 2-10% of the Total Attendees

Closed Events

- XS Energy Drink (IBO),Venue& The Event

- Most Patrons are there for a “Specific Reason”

- Sell 25-50% of the Total Attendees

xs event sale location ideas
XS Event Sale Location Ideas
  • High School Sports (Closed)
  • Health Clubs/Gyms (Closed)
  • Organized Sporting Events (Open)
  • Town / Street Fairs (Open)
  • Church Events (Basket?)
  • Extreme Sporting (Open)
  • Tree Climbing Competition (???)
matching xs to venues events
Matching XS to Venues/Events

Examples

  • School -Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals
  • Town / Street Fair -Opportunity for Single Can Sales, Case Sales and Referrals
  • Bar / Lounge -Opportunity for Blast Mixer Sales and Referrals (B2B)
slide7

Approval

Rules of Conduct 4.3.3 Event Sales

  • - Login
  • Search “Event Application”
  • Download
  • Print
  • Fax in request form 30 days
  • prior to your XS Event
booking the event
Booking the Event
  • Speak with the Event Coordinator

(Person in charge of running the event)

  • Get exact details of the day(Schedule of events).
  • Is there a Vendor Fee or Kick Back/Donation?
  • Exclusivity of Event(Are you the only Energy Drink Vendor?)
  • Approximate number of attendees?
  • Booth/Tent Location
xs gear essentials
XS Gear Essentials

- 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths

- XS Coolers and XS Banners

- XS Sport/XS Signature Marketing Material

- Raffle Cards/Comparison Charts/Flyers

- XSPress Delivery forms

- XS Apparel (Shirts & Hats)

event sales setup guidelines
Event Sales Setup Guidelines
  • Arrive approximately an hour before to set up
  • Use storage bins and carrying containers for ease of use
  • Be sure you have access to electricity and water(if needed)
  • Display marketing material & products just like a storefront
  • Make your Booth big, bright & professional
  • Select a location with heavy foot traffic and high visibility
marketing maze concept
“Marketing Maze Concept”
  • Marketing
  • Order / Purchase
  • Pick Up / Follow Up
active marketing don t just stand there do something
Active MarketingDon’t just stand there, do something!

Asking “Yes” or “No” questions could lead to a “No”

  • What flavor can I get for you?
  • Have you ever heard of a ‘HEALTHY’ Energy Drink?
  • Do you want 1 or 2?
  • Did you get your free sample yet?
  • Have you ever heard of XS?

TIP:

Be friendly, smile and lead people to your booth.

slide19

Follow Up / Pickup

  • Build Rapport
  • Ask friendly questions about the event.
  • Say, “By the way I’m ‘_____’ and shake some hands.
  • Smile and nod in agreement as they chat with you.
  • Get Referrals
  • Offer them to enter the “Free Raffle” while they Wait.
  • (Jot down any notes on the back of the Ticket; like, their Favorite flavor.)
  • - Let them know you’ll be following up with them
  • in a couple of days.
team work
Team Work
  • Preliminary Meeting couple of Days Before Event
  • Each Team Member should have a Responsibility
  • Everyone must be Prepared with Product Knowledge
  • All Team Members must know Pricing and Team Goals

(Sales Goals & Product Movement)

a business perspective treat it like a business
A Business PerspectiveTreat It Like a Business
  • Cost Low…Profits High!
  • Don’t spend money; invest it!
  • Quality Ingredients; but go to the source.
  • Preparation of Ingredients.
  • Identify your “Magic Number” for making pure profit.
recipes that make profit
RecipesTHAT MAKE PROFIT!!!
  • Man-Go-Nana-Madness
  • Electric Lemon Mixer: 1/2 oz
  • Vanilla Ice Cream: 1/2 Cup
  • Lemon Lime Soda: 3 oz
  • Med Banana: 1/2
  • Frozen Strawberry: 1/4 Cup
  • Mango Concentrate: 1/4 Cup
  • Ice: 1 Cup
  • Soo-Berrry-Good
  • Cran-Grape Mixer: 1/2 oz
  • Vanilla Ice Cream: 1/2 Cup
  • Lemon Lime Soda: 3 oz
  • Med Banana: 1/2
  • Frozen Strawberry: 1/4 Cup
  • Ice: 1 Cup

WHOLESALE COST

$1.00

RETAIL COST

$4.00

$3.50

WHOLESALE COST

$1.00

RETAIL COST

$4.00

$3.50

smoothie math

$4.00 - $1.00 = $3.00

$3.00 X 1000 = $3000

$3.00 X 2000 = $6,000

Smoothie Math