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Maximizing Mobile Phone Sales: Study on Online Factors Influencing Purchase

Explore key factors impacting online mobile phone sales. Utilize factorial design for data analysis and conclusion drawn from statistical findings. Based on 2007 Netease and Taobao sales statistics.

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Maximizing Mobile Phone Sales: Study on Online Factors Influencing Purchase

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  1. Sales of Mobile phone 赵鸿昊，傅恺 ，朱克明，程铖，谭麟，孙占坤

  2. Agenda • Objective and motivation • Response variable and control variable design • Factor and factor levels • Fractional factorial design • Analysis and conclusion

  3. Objective and Response variable • Objective: find out the features which will significantly affect the on-line sale of the mobile phone • Response variable • On-line sale of mobile phone From《网易、淘宝2007年网络手机销量统计》

  4. Control variable

  5. Factor and Factor levels

  6. Factor and Factor levels

  7. Factor and Factor levels

  8. Transform the data form • Coding matrix

  9. Choosing certain variables

  10. Design

  11. Analysis

  12. Conclusion

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