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ARA Leadership Council 2013

ARA Leadership Council 2013. Building an Online Presence. Building Your Online Presence:. Websites. Your Platform. Create Your Own Website Weebly Blogspot Wordpress Google Sites (.org). My Website. HeatherSutherlin.com. The BAD News…. Out of 27 listed reading groups….

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ARA Leadership Council 2013

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  1. ARA Leadership Council 2013 Building an Online Presence

  2. Building Your Online Presence: Websites

  3. Your Platform Create Your Own Website • Weebly • Blogspot • Wordpress • Google Sites (.org)

  4. My Website HeatherSutherlin.com

  5. The BAD News… Out of 27 listed reading groups… Only7 had site links on the ARA page.

  6. Crowley’s Ridge Reading Council Crowleysridgereadingcouncil.yolasite.com

  7. Your Website What Does theAudience Want to Know? • Your Purpose • Goals • Why They Should Get Involved • How to Join • What’s Happening Next

  8. Your Website Maintenance • Keep it Up to Date! • Schedule New Content • Install Software Updates Regularly

  9. Website Must-Haves • Your Purpose Statement • A Call to Action • Upcoming Events • Date & Time • Location Specifics • Contact Information • Email address • Contact Forms • MailChimp,iContact, FoxyForm, etc. • Share Buttons • If they can’t share it, there’s no point!

  10. Building Your Online Presence: Social Media

  11. Share Your Message Facebook Page Twitter Account Share Your Message With the World Easy to Share Short Content Can Link to Website/FB Include Links to New Content • Create a Page or a Group • Members Connect • Share Events & Info • Connect to Your Website • Easy to Share With Others • A Place for Visitors to See More of You & Your Style

  12. Social Media • Go Where They Go • Where are the teachers & librarians online? • Where are the parents you want to reach? • Where is the interested public? Find them & give them what they want!

  13. Social Media • Make them care! • Write articles and share on blogs or your site • Use social media to gain their interest • Tweet quotes & info teasers • FB post questions to start conversation • Encourage interaction & RESPOND

  14. Social Media • Encourage them to share! • Sharing content online is #1 priority • Photos/Graphics are the MOST shared • Sharing brings new followers Sharing is Caring!

  15. LINK, Link, Link! More Links = More Exposure

  16. Schedule Your Posts • Invite Others to Join You • Share the Responsibility • Use Your Talents Simplify Maintenance Keep It Up to Date!

  17. Building Your Online Presence: Networking

  18. Network With Others in Related Fields • Schools • Libraries • Literary Festivals • Authors • Parent Organizations • BLOGGERS

  19. Work Together To Make Something Memorable

  20. HeatherSutherlin.com Escape to Another World

  21. The Light Series ByHeather Sutherlin The Wanderer Series ByHeather Sutherlin

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