1 / 8

Competition Analysis

Competition Analysis. Positioning and Differentiation. Competitive Positioning – Med Device. Prescriptive. CRM/Generic Sales Enablement. Domain-Specific Sales Enablement. Transactional. Competitive Positioning - Pharma. Prescriptive. CRM/Generic Sales Enablement. Domain-Specific

lisahicks
Download Presentation

Competition Analysis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Competition Analysis Positioning and Differentiation

  2. Competitive Positioning – Med Device Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

  3. Competitive Positioning - Pharma Prescriptive CRM/Generic Sales Enablement Domain-Specific Sales Enablement Transactional

  4. Compete on Analytics TikaDevicevs competition HIGH Advanced Alerts Market Event Response Product Launch Drivers Recommendations on Physicians Nearby Contract and Managed Care Pull-through Prescriptive Intelligence Alerts Customer Risk & Opportunity Indicator Trunk Stock Consignment Back Orders Advanced Reports & Drill Down Sales Aid Effectiveness Gap to Target Analysis Territory Benchmarking Data Discovery Executive Dashboards with trend analysis E-detailing Standard Reports Pipeline Opportunities Sales To date Forecasts ROI Data Collection Customer Calls Prospect /Leads Activities Opportunities HIGH Competitive Advantage LOW

  5. TikaMobile Value Proposition Performance Management Competitive Advantage Product Launch Preconfigured for medical device sales Flexible and easily customized app Scalable | Flexible | Secure Amenable to any data type Enterprise & point solutions Physician Targeting Market-driven Events AnalyticalEngine Outcomes Customer Data Reimbursement Marketing Content Cases Mobile E-Detailing Platform Alerts ICD-9 Codes Data Model Contracts & Pricing CPT Codes Device Ongoing Feedback from the Field Ongoing Integration from the Home Office • Home Office • Field • Marketing Tika

  6. Differentiation Detail • Contracts Compliance • Pipeline Reporting • Case Analysis • Outcomes • Reimbursement • Supply Chain • Inventory • Back Orders • Trunk Stock • Consignment

  7. TikaMobile vs. Generic SFDC+Mobile BI

  8. Summary • Our primary market focus is Med Device due to lack of competition and significant head start in product deployment and feature maturity • Pharma market is our secondary target addressed via strategic Pharma industry partners

More Related