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Workshop Media Innovation

Workshop Media Innovation. Eric Donkers & Joost van Steenhardt Carré. Movie. http://www.youtube.com/watch?v=LUtxEsc1OBU&feature=related. Introduction. History Social Networks Entertainment Innovation Video Innovation Music Innovation Social Networks New ways of collecting News

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Workshop Media Innovation

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  1. WorkshopMedia Innovation Eric Donkers & Joost van Steenhardt Carré

  2. Movie http://www.youtube.com/watch?v=LUtxEsc1OBU&feature=related

  3. Introduction History Social Networks Entertainment Innovation Video Innovation Music Innovation Social Networks New ways of collecting News Screen Innovation

  4. History Social Networks • Raymond Spanjar • Koen Kam • Floris Rost van Tonningen • September 2004

  5. History Social Networks • 4 february 2004 • Mark Zuckerberg • http://www.youtube.com/watch?v=v32AABzvCyc

  6. Entertainmentinnovation http://www.youtube.com/watch?v=6ILQrUrEWe8 We are living at ground Zero of an information explosion

  7. Video innovation VHS movie requires 200 MB of information DVD movie requires 8.7 GB of information Blu-ray requires 35 GB of information By 2015, a single movie might require 500 GB of information Last DVD will be sold in 2015 By 2029, no one under the age of 30 will know what a DVD is

  8. Music Innovation The number of iPods in America exceeds the total population of the country Products combined with music and video of artists. Co-Branding Reebok online community and free music http://www.imediaconnection.com/content/16214.asp

  9. Twitter 2006 Jack Dorsey

  10. Why do you have your own website? • Facebook • Twitter • MySpace • LinkedIn • Hyves • Others • The use on television

  11. New ways of collecting vital up-to-date news Presidential campaign Obama 55 Billion Dollar in 25 days due to social networks News Developed by masses in Crisis by Twitter and other social networks Crisis Africa, Elections Iran, Attack India http://www.ted.com/index.php/talks/erik_hersman_on_reporting_crisis_via_texting.html

  12. ScreenInnovation Yahoo Connected TV http://www.youtube.com/watch?v=MxoL1yyqMKU&NR=1 Microsoft Courier http://www.youtube.com/watch?v=UmIgNfp-MdI Smartboard – 21st century classroom http://www.youtube.com/watch?v=kQlNyTrKhAg&feature=related

  13. Workshop Interactive Social Networking Concepts Example: Reebok http://goruneasy.com/RunEasy/#section=Default.aspx http://www.creatad.com/

  14. Workshop Create 4 groups Choose a Brand or Company Choose a Social Network Create interactive collaboration Class Discussion

  15. Thank you for participating in our Workshop Please fill out our Evaluation forms Eric Donkers 441632 & Joost van Steenhardt Carré 435968

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