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Workshop Media Innovation. Eric Donkers & Joost van Steenhardt Carré. Movie. http://www.youtube.com/watch?v=LUtxEsc1OBU&feature=related. Introduction. History Social Networks Entertainment Innovation Video Innovation Music Innovation Social Networks New ways of collecting News

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workshop media innovation

WorkshopMedia Innovation

Eric Donkers & Joost van Steenhardt Carré

movie
Movie

http://www.youtube.com/watch?v=LUtxEsc1OBU&feature=related

introduction
Introduction

History Social Networks

Entertainment Innovation

Video Innovation

Music Innovation

Social Networks

New ways of collecting News

Screen Innovation

history social networks
History Social Networks
  • Raymond Spanjar
  • Koen Kam
  • Floris Rost van Tonningen
  • September 2004
history social networks1
History Social Networks
  • 4 february 2004
  • Mark Zuckerberg
  • http://www.youtube.com/watch?v=v32AABzvCyc
entertainment innovation
Entertainmentinnovation

http://www.youtube.com/watch?v=6ILQrUrEWe8

We are living at ground Zero of an information explosion

video innovation
Video innovation

VHS movie requires 200 MB of information

DVD movie requires 8.7 GB of information

Blu-ray requires 35 GB of information

By 2015, a single movie might require 500 GB of information

Last DVD will be sold in 2015

By 2029, no one under the age of 30 will know what a DVD is

music innovation
Music Innovation

The number of iPods in America exceeds the total population of the country

Products combined with music and video of artists.

Co-Branding

Reebok online community and free music

http://www.imediaconnection.com/content/16214.asp

twitter
Twitter

2006

Jack Dorsey

why do you have your own website
Why do you have your own website?
  • Facebook
  • Twitter
  • MySpace
  • LinkedIn
  • Hyves
  • Others
  • The use on television
new ways of collecting vital up to date news
New ways of collecting vital up-to-date news

Presidential campaign Obama

55 Billion Dollar in 25 days due to social networks

News Developed by masses in Crisis by Twitter and other social networks

Crisis Africa, Elections Iran, Attack India

http://www.ted.com/index.php/talks/erik_hersman_on_reporting_crisis_via_texting.html

screen innovation
ScreenInnovation

Yahoo Connected TV

http://www.youtube.com/watch?v=MxoL1yyqMKU&NR=1

Microsoft Courier

http://www.youtube.com/watch?v=UmIgNfp-MdI

Smartboard – 21st century classroom

http://www.youtube.com/watch?v=kQlNyTrKhAg&feature=related

workshop
Workshop

Interactive Social Networking Concepts

Example: Reebok

http://goruneasy.com/RunEasy/#section=Default.aspx

http://www.creatad.com/

workshop1
Workshop

Create 4 groups

Choose a Brand or Company

Choose a Social Network

Create interactive collaboration

Class Discussion

slide15

Thank you for participating in our Workshop

Please fill out our Evaluation forms

Eric Donkers 441632 & Joost van Steenhardt Carré 435968