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Resources & Opportunities When Considering the U.S. Market. Joanne Vliet Director Silicon Valley U.S. Export Assistance Center U.S. Commercial Service – San Jose. Resources & Opportunities When Considering the U.S. Market. Overview of foreign direct investment in the U.S.

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resources opportunities when considering the u s market

Resources & Opportunities When Considering the U.S. Market

Joanne Vliet


Silicon Valley U.S. Export Assistance Center

U.S. Commercial Service – San Jose

resources opportunities when considering the u s market1
Resources & Opportunities When Considering the U.S. Market
  • Overview of foreign direct investment in the U.S.
  • Clean tech opportunities/resources in the U.S.
  • Overview of Silicon Valley ecosystem and leading industries
  • Resources available to companies considering investment in the U.S.

FDI in the U.S. Economy

U.S. Affiliates of Foreign Firms Generate 19% of U.S. Exports

($204 billion in 2007)

5.5 million

$40 billion

$55 billion

$404 billion

Source: Department of Commerce, Bureau of Economic Analysis


FDI in the U.S. – Industry Perspective

Industry Breakdown of FDI Position in the United States, 2009

Top 10 FDI Growth Sectors in the United States (CAGR in FDI position between 2005 and 2009)


  • Miscellaneous Store Retailers
  • Educational Services
  • Copper, nickel, lead, and zinc ores
  • Computers and Peripheral Equipment
  • Beverage and Tobacco Products
  • Petroleum refining
  • Communications Equipment
  • Steel products from purchased steel
  • Oil and gas extraction
  • Travel arrangement and reservations services










Source: BEA


U.S. FDI Trends

Top 10 FDI Positions in the United States, 2009

20%| $453.9b

9% | $218.1b

6% | $127.8b

10% | $225.8b

11% | $264.2b

10% | $238b

8% | $189.4b

8% | $189.3b

2% | $43.9b


Note: Numbers denote percentage of the global investment position in the United States


European FDI in Perspective

Average Annual Growth Rate of European FDI Positions in the United States

2005 - 2009

2009 European Investment Positions in the United States

Source: BEA


Swedish FDI in the United States

Recent Greenfield Investment Announcements:

Sept/Oct 2010: Hennes & Mauritz (H&M) announced plans to invest an estimated $4.4 million in a project in California, creating about 30jobs in the retail sector. Glo AB announces $25 million investment round and establishment of engineering center in California.

August 2010: SvenskaCellulosaAktiebolaget (SCA) announced plans to invest $50 million to expand an existing production facility in Kentucky, creating an estimated 65 jobs in the paper sanitary products manufacturing sector.

July 2010: Volvo announced plans to invest about $30 million in a project in Pennsylvania, creating an estimated 135 jobs in the industrial equipment manufacturing sector.

June 2010: Camfil Farr announced plans to invest $5.5 million in projects in California, Nebraska, North Carolina, Ohio and Texas creating 23 jobs in the industrial equipment sector.

May 2010: Saab AB announced plans to invest almost $20 million in a project in Michigan, creating 100 jobs in the aerospace sector.

Source: fDi Markets



Western European Greenfield FDI Announcements in U.S. Green Energy Sector

FDI Projects in U.S. Alternative/Renewable Energy Sector, 2003-2009

Source: fDi Markets


FDI in U.S. Green Energy Sector

Western European FDI in U.S. Renewable Energy Sector

Asian-Pacific FDI in U.S. Renewable Energy Sector

Source: fDi Markets


President Obama Tours a Foreign Company’s Renewable Energy Manufacturing Facility in Iowa

“. . [J]ust a few short years ago, this facility was dark, it was quiet, nothing was going on. And today, it’s alive and humming with more than 600 employees

. . .So in the midst of the economic turmoil, the Recovery Act helped make it possible for America to install nearly 10 gigawatts of new wind-generating capacity last year alone -– and that's enough to power more than 2.4 million American homes.  So when people ask you what was the Recovery Act about, what was the stimulus about, it was about this -- this plant.”

-President Barack Obama

Siemens Wind Turbine Blade Manufacturing PlantFort Madison, Iowa., April 27, 2010

Source: Official White House Photo by Lawrence Jackson


Companies Benefiting from Clean-Energy Manufacturing Tax Incentives

Novozymes Blair, Inc. (biomass) will receive $28 million in credits for a new facility in Nebraska.

AAF-McQuay, Inc. (air conditioning manufacturer), owned by Daikin Industries, to receive $2.7 million in credits in Missouri, Minnesota, Virginia.

Alstom (energy & infrastructure) to receive $65 million in credits in Tennessee and Texas for nuclear and wind turbine component production.

Hemlock Semiconductor Corp., a joint-venture with Dow Corning and two Japanese companies, will receive $141.8 million in credits in Michigan.

Siemens Energy Inc. (wind blades) will receive $7.7 million in tax credits for operations in Iowa and Texas.

Yingli Green Energy Americas will receive $4.5 million in credits to open a manufacturing facility to produce solar energy modules in Arizona.

Source: White House (January 8, 2010)


U.S. Renewable Energy Sources

Source: U.S. Department of Energy Annual Energy Review 2009


U.S. Solar Photovoltaic Resource Map

Source: U.S. Department of Energy National Renewable Energy Laboratory


U.S. Biomass Resource Map

Source: U.S. Department of Energy National Renewable Energy Laboratory


U.S. Wind Resource Map

Source: U.S. Department of Energy National Renewable Energy Laboratory


2009 U.S. Wind Power Projects

Source: American Wind Energy Association U.S. Wind Industry Annual Market Report – Year Ending 2009


U.S. Geothermal Resource Map

Source: U.S. Department of Energy National Renewable Energy Laboratory

silicon valley u s export assistance center service area
The Silicon Valley Region:

Total area—1,854 square miles

Total population—2.52 million (greater than 18 US states)

Total jobs—1,412,372 million

Ethnic composition—40% White, 25% Hispanic, 28% Asian/Pacific Islander, 3% African American

Foreign born—36% of residents were born in a foreign country

Origin: 57% Asia, 32% Americas, 9% Europe, 1% Oceana, 1% Africa

Age distribution—0–9 years old:15%; 10–19: 13%; 20–44: 38%; 45–64: 22%; 65+: 11%

Adult educational attainment—86% at least high school graduate; 44% at least bachelor’s degree

*Data do not include Monterey Bay region

Silicon Valley U.S. Export Assistance Center Service Area
silicon valley major areas of economic activity employment
Silicon Valley Major Areas of Economic Activity & Employment
  • Information Technology Products & Services
  • Life Sciences
  • Community Infrastructure (health services, education, retail, transportation, government administration and other local serving industries)
  • Innovation & Specialized Services (technical R&D, financial services, legal services, design)
  • Other Manufacturing (metal manufacturing, food/ag, machinery, petrochemical, textiles, paper, mining, etc)
  • Business Infrastructure (facilities, administrative svcs)
industry overview
Industry Overview
  • Computer Software (consumer, enterprise, security, digital media)
  • Semiconductors/semiconductor equipment
  • Telecommunications
  • Bioscience/Medical/Pharmaceutical
  • Cleantech (energy efficiency, power generation, smart grid, related software)
  • Defense/aerospace
  • Professional services (testing, marketing, finance, legal, etc.)

Together, these clusters represent 41% of all jobs in Silicon Valley.

local fortune 500 companies
Local Fortune 500 Companies

Adobe Systems Advanced Micro Devices

Agilent Technologies Apple

Applied Materials Atmel

Calpine Cisco Systems

eBay Electronic Arts

Gilead Sciences Google

Hewlett-Packard Intel

Intuit Juniper Networks

Kla-Tencor Lam Research

LSI National Semiconductor


Oracle SanDisk

Sanmina-SCI Spansion

Sun Microsystems Symantec

Varian Medical Systems Xilinx


waves of innovation the next big thing
Waves of Innovation &“The Next Big Thing”
  • In its lifetime, the Valley has experienced several waves of technology innovation: defense, integrated circuit, personal computer, Internet..
  • Each wave was interrupted by competitive or external shocks (defense cutbacks, national economic cycles) that caused short-term employment contractions.
  • But each wave built innovation networks of talent, suppliers and financial service providers that helped make the next technology wave possible.
silicon valley s start up machine
Silicon Valley’s Start Up Machine


Source: Silicon Valley 2010 (modified by SVUSEAC 4/04)


R&D Resources

  • Electric Power Research Institute conducts research and development relating to the generation, delivery and use of electricity for the benefit of the public.
  • NASA Ames Research Center is a leader in nanotechnology, biotechnology, aerospace and thermal protection systems, and human factors research.
  • Bio-Info-Nano R&D Institute (BIN-RDI) With University of California-Santa Cruz, NASA is partner in BIN-RDI, which includes the BIN Energy Initiative, a consortium of organizations using novel processes and technologies to build realistic, sustainable alternatives to hydrocarbon fossil fuels.
  • Department of Energy Renewable Energy Labs including Lawrence Livermore National Lab, and Sandia National Lab. San Jose is partnered with Sandia as part of DOE’s “SolarCity” initiative.
  • Universities in San Jose or nearby include Stanford University, University of California, Carnegie Mellon University-West, San Jose State University, Santa Clara University, 5 Community College Districts
  • Corporate R&D capability in organizations like SRI International, IBM, Applied Materials, Hewlett Packard, Cypress Semiconductor, Cisco, and Google (clean energy, energy efficiency, smart grid)

Source: City of San Jose (CA)

san jose silicon valley s integrated model for cleantech
San Jose/Silicon Valley’s Integrated Model for CleanTech








University of California

Stanford University

San JoseState University


Dept of Energy Labs, Livermore, Sandia

California Energy Commission

National Science Foundation

Environmental Business Cluster

San Jose BioCenter

US Market Access Center

Venture Capital

CleanTech Open

Electronic Transportation Development Center

City of SJ Demonstration Program

Las Plumas EcoPark

“Solar City” Showcase

Underwriters Laboratory Solar Testing/Certification Center

SolarTech Center of Excellence

Real Estate facilitation

CleanTech Incentives Fund

Workforce Development Grants

California Enterprise Zone

Green Vision Goals

City Procurement

One-Stop Permitting

Innovative Finance

Federal, State Policy Advocacy

Workforce development

Source: City of San Jose (CA)

silicon valley s cleantech sector
Silicon Valley’s CleanTech Sector
  • Thriving, diverse CleanTech Cluster
  • San Jose is home to > 3,200 core Clean tech jobs, 60 companies; employment doubled last 18 months
    • Silicon Valley region has > 10,000 jobs, 150 Green Establishments
    • 30% of US CleanTech VC is invested in areas companies – $1.8 billion in 2008, double 2007 level
    • City CleanTech Strategy: achieve 25,000 Clean Tech jobs by 2022

San Jose City Hall

Source: City of San Jose (CA)

examples of silicon valley s cleantech companies
Examples of Silicon Valley’s CleanTech Companies
  • SunPoweris the global leader for developing high-efficiency solar solutions for homes, businesses, commercial buildings and utilities.
  • Philips Lumileds Lighting Company is the world's leading manufacturer of high-power LEDs and a pioneer in the use of solid-state lighting solutions for everyday purposes including automotive lighting, computer displays, LCD televisions, signage and signaling and general lighting
  • Echelon is a global leader whose technology enables “smart” energy solutions across a wide range of markets, including commercial buildings, industrial plants, schools, streetlights, warehouses, electric vehicle charging stations, and smart metering infrastructure.
  • Nanosolar is a global leader in solar power innovation, leveraging recent science in nonstructured materials to profoundly change the cost efficiency and production scalability of solar electricity cells and panels.
  • ViridisEarth Technologies, winner of the Clean Tech Open ”EnergyEfficiencyAward” for innovation thatreducesenergyconsumption of air conditioners.
  • Electra Drive, winner of the “Transportation Award” at the Clean Tech Open, is commercializing an invention to enable the mass conversion of existing cars and light trucks to electric drive
  • Stion Corporation is a solar photovoltaics company developing high-efficiency thin-film modules.

Source: City of San Jose (CA)

resources for local industry support
Resources for Local Industry Support

Anita Borg Institute for Women and Technology Asia America MultiTechnology Association (AAMA) Asia Silicon Valley Connection (ASVC) BayBio

CEONetworking Clean Tech Institute

EPPIC FountainBlue

Forum for Women Entrepreneurs Inventors' Alliance

German American Business Association of California, Inc. (GABA)

International BioMed Society (IBMS) Nano SIG

MIT/Stanford Venture Lab (VLAB) Software Development Forum

NewCEO Club San Jose Bio-Center (SJBC)

Plug and Play Tech Center Silicon Valley Chinese Wireless

Professional Association of Exporters & Importers (PAEI) Silicon Vikings

San Jose State Univ - Ctr for Entrepreneurship (SVCE) Semiconductor Industry Assn

Santa Clara Univ. MBA Entrepreneur Connections Women 2.0

Silicon Valley Indian Professionals Organization (SIPA) SEMI

SVAM - American Marketing Association TiE

U.S. – China Green Energy Council Venture Capital Private Equity Roundtable

Women in International Trade – Northern California Women in Technology International (WITI)

Business Association of Stanford Entrepreneurial Students Entrepreneurs’ Organization

Women Initiatives eWomen Network

IEEE Silicon Valley Women in Telecom

MonteJade Silicon Valley Engineering Council

Bay Area Start Up Network US Angel Investors

Silicon Valley Band of Angels Keiretsu Forum

….any many more!


Where to Start

  • Created in 2007
  • Primary U.S. Government Mechanism to Manage Foreign Investment Promotion
  • Tools IIA provides:
      • Facilitate Investment Inquiries
      • Act as Ombudsman
      • Connect Investors with U.S. States
      • Provide Policy Guidance
      • Educate Investors
contact information

Catharina Kronstrom

Senior Commercial Advisor

U.S. Commercial Service - Stockholm

Phone: +46 8 783 53 52


Invest in AmericaEmail:

Joanne Vliet, Director

Silicon Valley U.S. Export Assistance Center

U.S. Commercial Service- San Jose


Contact Information