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Market Information and Opportunities for Trade with Europe. March 23, 2011. General Points to Note Overview of Regional & National Trade with the EU Overview of the Food & Beverage Industry in EU Trends and Opportunities in major Food & Beverage Sectors Meat Products

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Presentation Transcript
slide1

Market Information and Opportunities

for Trade with Europe

March 23, 2011

outline
General Points to Note

Overview of Regional & National Trade with the EU

Overview of the Food & Beverage Industry in EU

Trends and Opportunities in major Food & Beverage Sectors

Meat Products

Processed Fruits and Vegetables

Dairy Products

Sugar and Sugar Based Products

Fish and Seafood

Beverages

Other Sectors of Interest

Conclusions

Outline
objectives
Objectives
  • To provide insight into the European Union’s (EU) market for food & beverage products
  • To identify EU trends in food & beverage sector
  • To identify opportunities for exports of Trinidad and Tobago’s food and beverage products to the EU
methodology
Examined EU Food and Beverage Industry reports

Analyzed current and potential trade data for the period 2005-2009

Bilateral Trade between the EU and TT

TT World Exports

EU World Imports

Matched rising TT exports (globally) to rising EU imports

Identified other opportunities for products based

on the national, regional and international

trade climate

Methodology
additional points to note
Data source: Trade-map, International Trade Centre

All monetary figures are quoted in $US

The effects of the global financial and economic crises which began in 2007, were realised in 2009

The EU refers to the EU 27, whose

members are as follows:

Additional Points to Note
members of the european union 27
Members of the European Union 27
  • Austria
  • Belgium
  • Bulgaria
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Malta
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • United Kingdom
eu food beverage sector
EU Food & Beverage Sector
  • Approximately 310,000 companies
  • Employ over 4 million persons
  • Total Population of 501 million (1.1.2011)
  • Largest food consumption potential in the world
  • Main EU demand trends:
    • Healthy nutritious food
    • Low-fat, organic food
    • Convenient pre-packaged and pre-cooked food
major european food beverage sectors
Major EuropeanFood & Beverage Sectors
  • Food Sectors:
    • Meat products
    • Processed fruit and vegetables
    • Dairy products
    • Sugar and sugar based products
    • Fish and seafood
  • Beverages Sectors:
    • Wines
    • Beer
    • Spirits
    • Mineral water
    • Soft drinks
meat products
Meat Products
  • Main meat products: pork, poultry and beef
  • Major producing countries: Spain, Netherlands and Germany
  • The EU meat industry is weak:
    • Non-European countries such as Brazil and Argentina supply cheaper meat products.
      • Source: Business Monitor International
trade in meat products
Trade in Meat Products
  • The EU imports 46.4% of total world exports
  • EU imports grew by approx. 32% over the period 2005-2009
  • Fastest growing EU markets include:
    • Poland (41%)
    • Czech Republic (21%)
    • Netherlands (15%)
  • T&T’s fastest growing exports:
    • Boneless bovine cuts
    • Swine carcasses
    • Fresh, chilled or frozen fowls
  • Challenges:
    • Trade barriers
    • Sanitary protection laws
    • Outbreaks of animal disease
processed fruits and vegetables
Processed Fruits and Vegetables

Accounts for more than 50% of EU consumption.

This sector has great potential for foreign companies - the EU’s supply is insufficient.

Major products demanded include:

Canned and frozen vegetables

Fruit juices

Fruit preparations

Jams and jellies

Potato products

Canned vegetables

trade in processed fruits and vegetables
Trade in Processed Fruits and Vegetables
  • The EU imports 50.2% of total world exports for vegetable, fruit, nuts etc
  • T&T presently exports these products to:
    • Netherlands
    • France
    • UK
    • Germany
    • Italy
fruit and vegetable exports from t t
Fruit and Vegetable Exports from T&T
  • Main products:
    • Orange Juice
    • Mixed Juices
dairy products
Dairy Products
  • The EU produces mainly for the domestic market
  • Major producers – Austria, Italy, France
  • EU exports includes:
    • Milk powder
    • Cheese
    • Yoghurt
    • Butter
    • Ice-cream
  • Increasing trends towards:
    • Low-fat alternatives e.g. skimmed milk
    • Single serving packages
    • Marketing of health benefits
trade in dairy products
Trade in Dairy Products
  • EU imports of dairy products grew by 27.6% per year (2005 – 2009)
    • Expected to reach 57.9%
  • T&T currently exports:
    • Milk and Cream
    • To France and Italy
  • Items of interest include:
    • Cheese and curd
    • Milk and cream
sugar based products
Sugar based products
  • In the EU, sugar manufactured from beet is an input for candy.
  • Major products include:
    • Sugar confectionery
    • Chocolate confectionery
    • Bakery wares
  • Emphasis on natural and

artificial sweeteners

trade in sugar based products
Trade in Sugar Based Products
  • The EU imports 35.1% of the world's sugar based products
  • T&T exports:
    • Sweetened and unsweetened biscuits
    • Bread and cakes
  • Items of interest include:
    • Chewing gum
    • Sugar confectionery (candy)
    • Chocolate
t t s sugar industry
T&T’s Sugar Industry
  • Sugar and sugar confectionery had the third highest export value in 2006: $42M
    • Spike in global sugar prices
  • SMCL ceased operations in 2007
    • Shut down in 2010
cocoa and cocoa preparations
Cocoa and Cocoa Preparations
  • Chocolate and other food preparations
    • EU world imports: $4 billion+ per year
    • T&T world exports: $6 million per year
    • T&T exports to the EU: $465, 000 per year
  • Cocoa Beans
    • EU world imports: $3 billion per year
    • T&T world exports: $3 million per year
    • T&T exports to the EU: $1 million
fish and seafood
Fish and Seafood
  • Main sub-sectors are:
    • Fresh products
    • Frozen foods and
    • Canned fish/shellfish
  • Third world countries can supply frozen/canned products extremely cheaply.
  • Preferred species based on tradition of particular countries/regions.
  • The EU imports the raw fish and shellfish and then processes it further into convenience food for consumption.
trade in fish and seafood
Trade in Fish and Seafood
  • Top EU suppliers:
    • Spain
    • Belgium
    • France
  • T&T currently exports to:
    • United Kingdom
    • Netherlands
  • Potential Products:
    • Fillets
    • Crustaceans
    • Sardines
    • Frozen fish meat, tunas (yellow fin and big eye)
fish crustaceans molluscs nes
Fish, crustaceans, molluscs nes
  • EU imported approximately $2 billion per year in whole fresh fish
    • 2nd highest import value for EU
  • T&T exported average of $3.7 million per year to the rest of the world
    • An average of $12,000 per year goes to the EU
beverages
Beverages
  • The EU exports:
    • ¼ of the world’s alcohol
    • More than ½ of the world's wine
    • Mineral water
    • Soft drinks
  • World leaders in the beer market include:
    • Belgium
    • The United Kingdom
    • Netherlands
    • Denmark
  • Wine production remains fragmented according to regions throughout Europe
  • The key to success in the beverage industry is
    • Strong branding
    • Wide product range
    • New products and innovation
trade in beverages
Trade in Beverages
  • The EU imports 45.9% of the world’s beverages exports
  • T&T currently exports to:
    • Netherlands
    • France
    • UK
  • Export Products for T&T:
    • Orange, Grapefruit and Pineapple juices
    • Rum
    • Bitters
beverages spirits and vinegar
Beverages, spirits and vinegar
  • Valuable products:
    • undenatured ethyl alcohol
    • rum and tafia
    • beer made from malt
  • Further opportunities:
    • non-alcoholic beverages nes excluding fruit and vegetable juices
animal vegetable fats and oils
Animal, Vegetable Fats and Oils
  • The EU imports 33.3% of world exports
  • T&T currently exports to:
    • UK
    • France
    • Greece
  • Growing EU Markets:
    • Italy
    • Germany
    • Netherlands
    • Spain
  • Potential Products:
    • Margarine
      • EU world imports: $4 billion/year
      • T&T world exports: $27 million/year
    • Coconut Oil
      • EU world imports: $180 million/year
      • T&T world exports: $1.5 million/year
edible vegetables and certain roots and tubers
Edible vegetables and certain roots and tubers
  • Specific products include:
    • Onions
    • Garlic
    • Cabbages
    • Peas / Lentils
    • Peppers
    • Potatoes
  • Edible fruits, nuts, citrus etc
    • Potential market: Germany
  • T&T’s main exports:
    • Paw paws
    • Melons
    • Coconuts
coffee tea mate and spices
Coffee, tea mate and spices
  • Market Dynamics:
    • Main importers include: Belgium, Germany and the Netherlands
    • Fastest growing markets: France (17%), Italy (16%), United Kingdom (12%)
  • Tobacco and manufactured tobacco substitutes
    • TT currently exports to Greece
    • Potential markets include Italy, Germany and Belgium
  • T&T can export to the EU:
    • Coffee
    • Green tea
    • Black tea
    • Pepper
    • Cumin seeds
    • Cigarettes containing tobacco
miscellaneous edible preparations
Miscellaneous edible preparations
  • Current Export Products:
    • Sauces
    • Food preparation
    • Tomato ketchup,
    • Ice cream
    • Baking powder
  • Current Export Markets:
    • France
    • UK
    • Bulgaria
    • Germany
    • Greece
    • Italy
    • Netherlands

Potential Market:

Spain

miscellaneous edible preparations1
Miscellaneous edible preparations
  • Specific products:
    • Sauces
    • Preparations,
    • Mixed condiments
    • Mixed seasoning products
    • Tomato ketchup
conclusions1
Conclusions
  • The CARIFORUM-EC Economic Partnership Agreement can help facilitate exports
  • Domestic market size should not influence production levels
  • Take advantage of the benefits of Economies of Scale:
    • Maximize production/ Use up excess capacity
    • Use this opportunity to invest and expand
  • EXPORT to the EU!!!
thank you
THANK YOU!

Contacts

Ms. Trudy Lewis

Senior Trade Specialist

Level 14 Nicholas Tower

Tel: 623-2931/4 Ext 2113

Email: lewist@gov.tt

Website: www.tradeind.gov.tt

Ms. Krysta Ramrattan

Economist I

Level 14 Nicholas Tower

Tel: 623-2931/4 Ext. 2100

Email: ramrattank@gov.tt