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Consumer Education in Japan. Changing for the future. Contents. History Concepts of consumer education Changing view points Traditional consumer education Challenging Consumer citizenship Education Consumer Agency Consumer Education Promotion Act. History.
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Consumer Educationin Japan Changing for the future Takao Nishimura, Ph.D., [Japan]
Contents • History • Concepts of consumer education • Changing view points • Traditional consumer education • Challenging Consumer citizenship Education • Consumer Agency • Consumer Education Promotion Act Takao Nishimura, Ph.D., [Japan]
History • 1962 Consumer’s Right (J.F.Kennedy) • 1968 Consumer Protection Fundamental Act • 1970 National Consumer Affairs Center • 1990 National Institute on Consumer Education • 1994 Product Liability Act • 2000 Consumer Contract Act • 2004 Consumer Basic Act • 2009 Consumer Agency?? Takao Nishimura, Ph.D., [Japan]
Aim of Consumer education Prevent various problems suffered by consumers Be careful with your contracts ! young adult appointment sales! the elderly door to door sales! ladies multilevel marketing! Takao Nishimura, Ph.D., [Japan]
Aim of Consumer education • Avoid accidents caused by defective products • Use consumer goods safely Readlabels carefully! Be aware of misuse! Takao Nishimura, Ph.D., [Japan]
TeachingMaterials Sponsoredby Local government Cons.Organization NPO Private Company Takao Nishimura, Ph.D., [Japan]
Concepts of C.E. Takao Nishimura, Ph.D., [Japan]
Concepts of C.E. Takao Nishimura, Ph.D., [Japan]
Consumer Citizenship society 2009 Consumer Agency ? Consumer independence Responsible Consumer Education for Consumer Citizenship Society + Consumer Education Promotion Act Takao Nishimura, Ph.D., [Japan]
Thank you ! Takao Nishimura, Ph.D., [Japan]