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“The Myth of the Killer App” HKConnect’10 29 Oct 2010

“The Myth of the Killer App” HKConnect’10 29 Oct 2010. Presented by Mark Bradley Corporate VP, VSC. Definition: Killer Application.

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“The Myth of the Killer App” HKConnect’10 29 Oct 2010

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  1. “The Myth of the Killer App” HKConnect’1029 Oct 2010 Presented byMark BradleyCorporate VP, VSC

  2. Definition: Killer Application • An application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. • Pervasive (perception of rapid) adaptation by consumers. Source: Pcmag.com/encyclopedia

  3. Why Look for “The Killer App” • In search for Value Add, we are drawn to the perceived promise of the Killer App. • Each year predictions are made and dozens are proposed as the next Killer App. • The reality is that a lot of time and money is spent chasing an elusive goal.

  4. Some “Killer Apps” • Internet • Internet Browser • Productivity Tools (Spreadsheet / Word processing, Email) • Short Message Service • Social Networks • Massively Multi-player Online Games / Role Playing Games

  5. Internet • 1969 - Origins in development of ARPA NET (Advanced Research Projects Agency) • 1971 – ARPA Net consisted of 23 nodes • 1974 TCP/IP standard is created and the first reference to the “internet” appears • 1984 The European Internet is born

  6. Web Browser • Samba (1992) • Mosaic (1993) • Netscape (1994) • IE (1995) • Opera (1996) • Safari (2003, Mac) • Firefox (2004) • Chrome (2008) Mosaic

  7. Productivity Tools • Spreadsheet / Word Processor • Visi-Calc (1979) • Wang Word processor (1972) • WordPerfect (1979) • Email pre-dates the internet first used on timesharing services (1961) Visi-Calc

  8. Short Message Service • Developed from radio paging (1974 commercial service launch) • SMS • Enabled by GSM standards (1985) • First SMS message sent (1992) • Nokia ringtone download first commercial use

  9. Social Networking • Bulletin Board Service (BBS late 70’s) • CompuServe (late 1980’s public services) • America Online AOL (1983 ) • Friendster (2002) • LinkedIn (2003) • MySpace (2003) • Facebook (2004) BBS

  10. MMOG / MMORPG • Massively Multi-player Online Role Playing Games • Mazewar (1974) • Adventure (1975) • Multi-user Dungeon - MUD (1978) • Modern Commercial Ventures • Everquest (1999) • Second Life (2003) +18 million registered • World of Warcraft (2004) +11 million Mazewar

  11. Common Perceptions • Killer Apps suddenly appear on the scene • Vendors can identify Killer Apps • Technology creates Killer Apps • Creating a Killer App ensures success

  12. Characteristics of Killer Apps • Simple to use • Enabling • Fulfills a clear, high want or need • Incremental improvements after initial introduction

  13. Summary • Focus on incremental improvements to value added services that clearly address a need in the marketplace.

  14. VSC http:www.vsc-solution.com • VSC Solutions • Develop and Deliver Turnkey Solutions that incorporate advanced: • Multimedia Gateways, • Class 4/5 Softswitches, • Valued Added Services • VSC Ventures • Innovative TSO partnerships introducing advanced services in overseas markets

  15. Contact Information Mark Bradley Vice President Business Development VSC Ventures Company Email: mark.bradley@vsc.com.hk Tel: (852) 3161-5072 Mobile: (852) 9837-6996

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