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Achieve the Extraordinary

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  1. Achieve the Extraordinary What is Polar Challenge? Challenge Publicity - What you can gain from sponsoring our team Previous Sponsors www.polar-challenge.com

  2. What is Polar Challenge? A 320nm race to the Magnetic North Pole pulling 100lb sledges in temperatures as low as -50˚C Competitors race in teams of 3, stopping en route at 3 checkpoints to resupply A hostile, unfamiliar and unforgiving environment Polar Challenge 2009 will be the 6th consecutive annual race “The Toughest Challenge on Earth” - Dr. Mike Stroud, MBE

  3. Race Route Race takes place between mid-April to mid-May each year From Polaris Mine through 3 checkpoints to Issachen Mine near 1996 position of Magnetic North Pole Fully supported by experts providing full training, equipment, safety cover and advice www.polar-challenge.com

  4. Training Comprehensive training from some of the world’s leading Arctic experts Covering glacier skiing, GPS navigation, cold weather injury training and how to ward off inquisitive Polar Bears Snowdome UK Royal Marines Assault Course Extensive safety support during the race Wales High Arctic Norway

  5. Challenge Publicity Polar Challenge receives extensive media coverage locally, nationally and globally. Teams become heroes and attract a huge amount of media attention in: - Newspapers - Magazines - Websites - Radio - Television Your brand could receive this media exposure

  6. Challenge Publicity Overview of Media Coverage 2005 - 2008 Television BBC1 BreakfastBBC2Channel 4Scotland Today ITV Central Sky Sports 1Sky Sports 2Sky Sports 3Sky Sports ExtraCBC (North America) BBC News West BBC Points West BBC South West BBC Look EastITV South West Newspapers The Daily Telegraph The TimesThe Sun The Daily Express The Daily Mirror Evening Standard Le Monde Magazines Outdoor Adventure GuideAdventure TravelMBRWhat Mountain BikeSoldier Globe and Laurel Geographical Global CustodianWanderlustAdventure Sports Magazine (United States)Club Life MagazineAdventure Magazine (New Zealand)

  7. Challenge Publicity The Challenge is filmed for TransWorld Sport - Broadcast on Sky 1,2 & 3 and Channel 4 - 168 million homes in 107 countries - Broadcast on 28 Global Airlines “I thought it was a terrific programme. Well done for helping to make this such a great event for Fujitsu." Group Marketing Director, Fujitsu Services Europe

  8. Challenge Publicity A Selection of Local UK Newspaper Coverage 2004 - 2008 Numerous local newspaper features on Polar Challenge Team’s training and advertising in the run-up to the race and during the race Edinburgh Evening News Huddersfield Examiner Yorkshire Post Leeds Today Evening Post Western Daily PressCoventry Observer Southampton Echo Daily Record Scotland Wiltshire Guardian Swindon Advertiser London Eve Standard Islington Gazette Community Newswire IC Wales Gloucestershire EchoScotsman Manchester Evening NewsDerby Evening Telegraph Northern Canadian Local RadioNottingham Evening TelegraphResponse Source London Austrian Local Radio North Hants Herald and Post Wilts and Glos Standard

  9. Challenge Publicity Extensive Online Coverage from countless sites including: BMW websiteSony WebsiteBBC World NewsCotswold OutdoorEuropean Space AgencyBBC Online BBC News EnglandBBC News WalesBBC Glos This is local LondonThe PolesNativesExplorers Web Extreme World Challenges Across The Divide Active EuropeAdventure Race ReportsEvent Rate Adventure Sports (US)News Journal Online (US) Planet FearEndurance LifeAltitude CentreWhat Mountain Bike Bicycling (US mag) Virtual BikeSnowboard ClubKitesurferen (Danish) Rapid Ascent (Australia) Adventure Racing Costa Rica

  10. Challenge Publicity Polar Challenge Website All teams have their own page on Challenge website featuring Sponsor information and Team biographies Pre-race news updates and photo galleries cover team training During race website watched by thousands of people all over the world: - Race Position - Daily Diaries - Image Galleries - Live Video Clips www.polar-challenge.com

  11. What You Can Gain From Sponsoring Our Team www.polar-challenge.com

  12. Brand Exposure Based on 2005-2008 media success as outlined, we will actively market our team and expect to achieve newspaper, radio, TV, website and magazine media coverage Exciting human interest stories following training at home, Wales, Norway, High Arctic, what you eat, Polar Bear encounters and many more ... Coverage on Challenge website, Team website and Charity website Branding of clothes, pulks and equipment Presentations/Event hosting - worth £2000 per speech, e.g. speeches to motivate staff on Achieving the Extraordinary www.polar-challenge.com

  13. Company Image Endorsement Company Motivator - A team to support and watch during the race and training - “The story of “Total Teamwork” and developing a winning mindset has been perfect for our managers” Fujitsu Group HR Director Charity X - A cause for employees and clients to be inspired by and support, plus added publicity For companies where applicable: Product Showcase - Testing in a very unusual and extreme environment (e.g. eat Cadbury’s chocolate bars on the way) - “We proved that out technology works in the most extreme environment on Earth,” Technology Director, Fujitsu Systems www.polar-challenge.com

  14. Company Image: Corporate Social Responsibility Support of our charity X: fundraising target: £X Reasons we are raising money for this charity _ _ _ Environmentally friendly checkpoints: solar & wind powered Cutting edge technology through the Iridium Network - news straight from the ice www.polar-challenge.com

  15. Arctic Hospitality • Approx. 8-Day Arctic Hospitality Package includes: • Arctic Survival Training, Polar Bear Training • Private Flight to Polar Challenge 96 Magnetic North Pole with Champagne Celebration • Visit to Polar Challenge Checkpoint • Skidoo Ride - go and see the teams in action during training • Cross country ski training - a taster of what it is like to ski the Polar Challenge • See Igloo building and stay in an igloo • overnight • Stay in Polar Challenge Tented Ice Camp www.polar-challenge.com www.polar-challenge.com

  16. Sponsor Us www.polar-challenge.com

  17. Achieve the Extraordinary For more information, please contact: [your name and contact details] www.polar-challenge.com