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Achieve the Extraordinary What is Polar Challenge? Challenge Publicity - What you can gain from sponsoring our team Previous Sponsors What is Polar Challenge? A 320nm race to the Magnetic North Pole pulling 100lb sledges in temperatures as low as -50˚C

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Achieve the Extraordinary

What is Polar Challenge?

Challenge Publicity

- What you can gain from sponsoring

our team

Previous Sponsors


What is Polar Challenge?

A 320nm race to the Magnetic North

Pole pulling 100lb sledges in

temperatures as low as -50˚C

Competitors race in teams of 3, stopping en route at 3 checkpoints to resupply

A hostile, unfamiliar and unforgiving


Polar Challenge 2009 will be the 6th consecutive annual race

“The Toughest Challenge on Earth”

- Dr. Mike Stroud, MBE


Race Route

Race takes place between mid-April to

mid-May each year

From Polaris Mine through 3 checkpoints to Issachen Mine near 1996 position of Magnetic North Pole

Fully supported by experts providing

full training, equipment, safety cover and advice



Comprehensive training from some of the world’s leading Arctic experts

Covering glacier skiing, GPS navigation, cold weather injury training and how to ward off inquisitive Polar Bears

Snowdome UK

Royal Marines Assault Course

Extensive safety support during the race


High Arctic



Challenge Publicity

Polar Challenge receives extensive media coverage locally, nationally and globally.

Teams become heroes and attract a huge amount of media attention in:

- Newspapers - Magazines - Websites - Radio - Television

Your brand could receive this media exposure


Challenge Publicity

Overview of Media Coverage 2005 - 2008


BBC1 BreakfastBBC2Channel 4Scotland Today ITV Central

Sky Sports 1Sky Sports 2Sky Sports 3Sky Sports ExtraCBC (North America)

BBC News West BBC Points West BBC South West BBC Look EastITV South West


The Daily Telegraph The TimesThe Sun The Daily Express

The Daily Mirror

Evening Standard

Le Monde


Outdoor Adventure GuideAdventure TravelMBRWhat Mountain BikeSoldier

Globe and Laurel


Global CustodianWanderlustAdventure Sports Magazine (United States)Club Life MagazineAdventure Magazine (New Zealand)


Challenge Publicity

The Challenge is filmed for TransWorld Sport

- Broadcast on Sky 1,2 & 3 and Channel 4

- 168 million homes in 107 countries

- Broadcast on 28 Global Airlines

“I thought it was a terrific programme. Well done for helping to make this such a great event for Fujitsu." Group Marketing Director, Fujitsu Services Europe


Challenge Publicity

A Selection of Local UK Newspaper Coverage 2004 - 2008

Numerous local newspaper features on Polar Challenge Team’s training and advertising in the run-up to the race and during the race

Edinburgh Evening News

Huddersfield Examiner

Yorkshire Post

Leeds Today Evening Post

Western Daily PressCoventry Observer

Southampton Echo

Daily Record Scotland

Wiltshire Guardian

Swindon Advertiser

London Eve Standard

Islington Gazette

Community Newswire

IC Wales

Gloucestershire EchoScotsman

Manchester Evening NewsDerby Evening Telegraph

Northern Canadian Local RadioNottingham Evening TelegraphResponse Source London Austrian Local Radio

North Hants Herald and Post

Wilts and Glos Standard


Challenge Publicity

Extensive Online Coverage from countless sites including:

BMW websiteSony WebsiteBBC World NewsCotswold OutdoorEuropean Space AgencyBBC Online BBC News EnglandBBC News WalesBBC Glos This is local LondonThe PolesNativesExplorers Web Extreme World Challenges

Across The Divide

Active EuropeAdventure Race ReportsEvent Rate Adventure Sports (US)News Journal Online (US) Planet FearEndurance LifeAltitude CentreWhat Mountain Bike Bicycling (US mag) Virtual BikeSnowboard ClubKitesurferen (Danish) Rapid Ascent (Australia)

Adventure Racing Costa Rica


Challenge Publicity

Polar Challenge Website

All teams have their own page on Challenge website featuring Sponsor information and Team biographies

Pre-race news updates and photo galleries cover team training

During race website watched by thousands of people all over the world:

- Race Position

- Daily Diaries

- Image Galleries

- Live Video Clips


What You Can Gain

From Sponsoring Our Team


Brand Exposure

Based on 2005-2008 media success as outlined, we will actively market our team and expect to achieve newspaper, radio, TV, website and magazine media coverage

Exciting human interest stories following training at home, Wales, Norway, High Arctic, what you eat, Polar Bear encounters and many more ...

Coverage on Challenge website, Team website and Charity website

Branding of clothes, pulks and equipment

Presentations/Event hosting - worth £2000 per speech, e.g. speeches to motivate staff on Achieving the Extraordinary


Company Image Endorsement

Company Motivator

- A team to support and watch during the race and training

- “The story of “Total Teamwork” and developing a winning mindset has been perfect

for our managers” Fujitsu Group HR Director

Charity X

- A cause for employees and clients to be inspired by and support, plus added publicity

For companies where applicable: Product Showcase

- Testing in a very unusual and extreme environment (e.g. eat Cadbury’s chocolate bars on the way)

- “We proved that out technology works in the most extreme environment on Earth,” Technology Director, Fujitsu Systems


Company Image:

Corporate Social Responsibility

Support of our charity X: fundraising target: £X

Reasons we are raising money for this charity _ _ _

Environmentally friendly checkpoints: solar & wind powered

Cutting edge technology through the Iridium Network

- news straight from the ice


Arctic Hospitality

  • Approx. 8-Day Arctic Hospitality Package includes:
    • Arctic Survival Training, Polar Bear Training
    • Private Flight to Polar Challenge 96 Magnetic North Pole with Champagne Celebration
    • Visit to Polar Challenge Checkpoint
    • Skidoo Ride - go and see the teams in action during training
    • Cross country ski training - a taster of what it is like to ski the Polar Challenge
    • See Igloo building and stay in an igloo
    • overnight
    • Stay in Polar Challenge Tented Ice Camp


Sponsor Us


Achieve the Extraordinary

For more information, please contact:

[your name and contact details]