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WELCOME To The Santa Cruz Beach Boardwalk - PowerPoint PPT Presentation


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WELCOME To The Santa Cruz Beach Boardwalk. OUR MOTTO. “NEVER A DULL MOMENT !”. OUR VISION STATEMENT. TOGETHER. we provide. F U N ! ! !. Santa Cruz Seaside Company. Formed in 1915 out of a re-organization of the bankrupt Santa Cruz Beach Company A closely held California corporation

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Presentation Transcript
slide2

WELCOME

To The

Santa Cruz Beach Boardwalk

slide6

TOGETHER

we provide

FUN !!!

santa cruz seaside company
Santa Cruz Seaside Company
  • Formed in 1915 out of a re-organization of the bankrupt Santa Cruz Beach Company
  • A closely held California corporation
  • More importantly, it’s…
slide8

…a Family Business

  • Canfield family involvement since 1928
  • Laurence Canfield, President in 1951
  • Charles L. Canfield, President since 1984
  • Tom Canfield, VP BW Ops
  • Board of Directors
  • Long term dedicated employees
santa cruz seaside company owns and operates
Santa Cruz Seaside Companyowns and operates
  • Santa Cruz Beach Boardwalk
  • Cocoanut Grove
  • Boardwalk Bowl
  • Sea & Sand Inn
  • Carousel Motel
  • Residential/Commercial Properties
santa cruz seaside company investment business relationships
Santa Cruz Seaside CompanyInvestment Business Relationships
  • Toyota of Santa Cruz
  • Subaru of Santa Cruz
  • Chardonnay Sailing Charters
  • San Diego Coaster Company
    • Restoration of Belmont Park in San Diego
slide11

CORE

BUSINESS

slide12

Established in 1907

CELEBRATING IT’S101st SEASON

THIS YEAR

slide15
ANNUAL ATTENDANCE

Estimated at +/- 3 Million Visitors

Dedicated

+/- 1.8 Million

60%

Casual

+/- 1.2 Million

40%

slide16
PRIMARY TARGET DEMOGRAPHIC

Families

Adults aged 30 - 45 w/kids 9 - 16 yrs

being green at the boardwalk
Being Green at the Boardwalk

Environmental preservation has been a core value at the Boardwalk for over 50 years

a legacy of leadership
A Legacy of Leadership

Beach cleaning - 1950’s

Water reclamation - 1970’s

Polystyrene ban - 1980’s

slide20

Environmental Efforts

  • Recycle or reuse 180 tons of material annually
  • Recycling 1 million gallons of water annually
  • CG/NK Building Heat Exchanging System - 1983
  • Low-flow toilets & waterless urinals
slide21

Environmental Efforts

  • Recycling of oils, electronic & green waste
  • 1st solar powered trash compactors in Nor Cal
  • Active participation in Coastal Cleanup Day & Bike To Work Week
  • Initiated a Marine Science Education Program
slide22

Environmental Awards

  • WRAP Award - Since 1995
  • City of Santa Cruz Clean Ocean Business - Since ‘04
  • MBNMS Reflections Award - 2003
  • CA Ecotourism Business of the Year - 1995
  • Ecology Action Environmental Business of
  • the Year - 1995
  • SC County Sustainable Quality Award - 1995