Rosenbluth Int. and Biztravel.com . internet. business models . text and cases. ANUP SHARMA. Rosenbluth Int. Introduction Rosenbluth Biztravel.com Market studies and scenario Acuisitions Competition GBF conclusions.
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“The Web site was struggling from the slumping economy, but the drop in business after the terrorist attacks was the final straw. After the actions of Sept. 11, we've seen up to a 70% decrease in bookings, and that was basically the last blow we could take,"
Marc Kaelin, vice president of Biztravel
Economies of scale:
- yes . High switching costs, Profile set up