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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.” Chomsky and Herman, Manufacturing Consent , p. 304. Toronto Free Press, October 5-26, 2000 Lecture Summary Chomsky and Herman’s “Propaganda Model”

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“… the norm is a belief that freedom prevails, which is true for those who have internalized the required values and perspectives.”

Chomsky and Herman, Manufacturing Consent, p. 304.

lecture summary
Lecture Summary
  • Chomsky and Herman’s “Propaganda Model”
  • Hegemony (Antonio Gramsci)
  • The West and the Rest - what has taken the place of anticommunism in the elite media?
chomsky and herman s propaganda model
Chomsky and Herman’s “Propaganda Model”
  • Noam Chomsky
  • the “elite” (= bourgeois) media
  • the role of the elite media is to inculcate and defend the elite agenda
the five filters
ownership

advertising

sourcing

flak

anticommunism

needs to be replaced?

The Five Filters
a free market model
A “Free Market Model”
  • There is no coercion
  • There is no conspiracy
  • Free press but within limits set by consensus / “common sense”
  • Unpalatable news is not suppressed, but ignored or under-reported
structure and intent
Structure and Intent
  • Propaganda is structural
  • Intent is an “unmeasurable red herring”
    • Hermann, p. 120
media selectivity watergate
Media selectivity: Watergate
  • Republicans spied on Democrats
  • Democrats were solidly based in the business community
  • Media attacked the government only when it threatened the Democrats, not when it illegally attacked the Socialist Workers Party, black activists, etc.
hegemony
Hegemony:
  • “spontaneous” consent given by the great masses of the population to the general direction imposed on social life by the dominant fundamental group; this consent is “historically”caused by the prestige … which the dominant group enjoys because of its position and function in the world of production.”
    • Antonio Gramsci
the west and the rest
The West and the Rest
  • Geopolitical divisions
    • Not strictly geographic
  • “West” coextensive with bourgeois and pop culture?
    • Japan, South Korea, Hong Kong belong to the West?
social networks in the west
Social networks in the “West”
  • West – nuclear family; pop culture supplies virtual relationships (star system)
  • the rest – premodern, political factionalism overlaps with family structure
global and local capital
Global and local capital
  • conflict at the outskirts of the West: the “emerging markets”
    • Latin America
    • India
    • post-communist Russia
    • Yugoslavia
hezbollah
Hezbollah
  • Western-style media “savvy” combined with premodern social networks
issues
Issues:
  • Is objective reporting possible?
  • Is consent “false consciousness”?
  • Would people want something different without the propaganda?
  • Is “manufacturing consent” not better than jail and bullets?