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slide2

This presentation is copyrighted by Children’s Campaign, Inc.No reproduction or reuse is authorized without the expressed written authorization of Children’s Campaign, Inc.For more information contact:Roy Miller, President850.425.2600roywmiller@aol.comwww.Iamforkids.org

slide4

Being Ready To Win

  • Move Public Policy Proactively
  • Conduct Grassroots Activities that include ALL of the Available Human Assets and Relationships
  • Lobby
  • Use Political Organizing & Messaging Techniques
  • Draw Lines in the Sand (when necessary)
slide5

Public Will Components

  • GOAL SETTING
  • PARTNERS – ASSEMBLING THE TEAM
  • RESOURCES
  • PUBLIC MESSAGES
  • AUDIENCE AND MESSENGERS
  • LOBBY
  • STRATEGIES & ACTIVITIES
slide6

GOAL SETTING

  • What are we doing, why are we doing it?
  • Are we committed to winning?
  • Can we afford to lose?
  • Do we have the right issue, at the right time?
  • How Specific?
slide7

PARTNERS & TEAM

  • Who Shares Our Goal?
  • Usual & Unusual Suspects?
  • Compatibility
  • Diversity
  • Assets Contributed
  • Who will be Empowered to Act
slide8

PARTNERS & TEAM

  • Citizen Leader Inclusion
  • Decision-making Authority
  • Leading the Charge: Collaboration Manager
  • Public Face of the Collaboration: Spokesperson
  • Skill Sets of Team
slide9

RESOURCES

  • FUNDS
  • MATERIALS
  • PRINTING
  • WEB & ELECTRONIC
  • PEOPLE POWER: HOURS
slide10

PUBLIC MESSAGES

  • Based on communications science
  • Listen Before Leading
  • Clear, Concise, Paints a Picture
  • Audience Identification
  • Public Information or Call to Action?
slide11

The Conversation

Public

communicator

Value 1

Value 2

Value 3

Value 4

slide12

Orders of Information

  • First Order
  • Second Order
  • Third Order

What the audience already believes

What the speaker believes

Facts, figures, and third- party data

slide13

ISSUE ADVOCATES

COMMUNITY LEADERS

CAMPAIGN CONTRIBUTORS

FREQUENT

VOTERS

POLICY EXPERTS

a political food chain

Elected Officials

Appointed Officials

Everybody else

The Hierarchy of Public Consensus

a political food chain

Voters / Contributors

using public opinion data
USING PUBLIC OPINION DATA

LISTEN BEFORE LEADING

voter opinion dojj allocation priorities
Voter Opinion/DOJJ Allocation Priorities

Crime Fighting Area Voter Opinion DJJ Priority

Recreation/Education Programs HIGH PRIORITY LOW PRIORITY

Crisis Intervention Services HIGH PRIORITY LOW PRIORITY

Support/Counseling Services HIGH PRIORITY LOW PRIORITY

Reduce School Drop-outs HIGH PRIORITY LOW PRIORITY

More Prevention Services HIGH PRIORITY LOW PRIORITY

Build Youth Prisons LOW PRIORITY HIGH PRIORITY

Punish More Kids LOW PRIORITY HIGH PRIORITY

slide18

Please tell me which twoof the following would have the most long-range positive impact on Florida’s children.

  • Doing more to support pre-natal and infant health care
  • Doing more to help young children become ready to enter school
  • Helping parents find affordable high quality child care
  • Improving the quality of public education
  • Preventing child abuse
  • Reducing teen drop-outs, substance abuse, and juvenile crime
slide26

Rules for Developing A Communications Plan

  • Identify Goals.
  • Retain superior communications and research facilities.
  • Measure the publics agenda before pursuing your own.
  • Draft a written, flexible organizational and communications plan
  • ... that has a timetable
  • Speak authoritatively.
  • Track and correct plan and timetable
slide27

Things to Remember

  • You won’t have enough time or attention to convince them … instead, engage them.
  • Words don’t work, pictures work.
  • Money doesn’t create power, money follows power.
  • Politics is a team sport … skill sets on the team are important.
  • Listen first, then lead.
  • Remember, great campaigns are not about putting masks on, they’re about taking masks off.
public will speech

issue / politicalspeech

Public Will Speech

advocacy speech

passionate,

informational

501(c)(3)

edgy, targetedconsensus-focused

501(c)(3)

familiarizing,partisan,

persuasive

candidate/political action

committees

candidate or election speech