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Magic Link: Reaching On-the-Go Customers with Phonethics Mobile Media

Magic Link is a single URL for on-the-go customers, promoted on social media and accessible on mobiles, providing optimized experiences on all screens. It offers detailed reports, tracking, and viral impact, uniting different content delivery methods like TV commercials, jingles, and coupons. It helps manage contests, brand activations, and loyalty programs, aiding in branding, lead generation, and customer education. Discover its applications in launching products, creating brand communities, and time-bound promos. Learn from case studies like Bajaj Pulsar and the "Jo Khaye Kho Jaye" contest at Moodi Festival.

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Magic Link: Reaching On-the-Go Customers with Phonethics Mobile Media

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  1. Magic Link Reaching on-the-go customers Phonethics Mobile Media

  2. Magic Link • Single URL that can be promoted on social media and accessed on mobiles • Optimized experience for the user on PC & mobiles (any screen size) • Detailed reports & tracking • Viral impact - Harness the power of social media and mobile

  3. One link to unite them all.. Deliver Content Viral, TV Commercials, Jingles Coupons special offers, discounts, group coupons, limited edition trials, loyalty programs etc Manage Distribute Contests: 2 way sms, email response, data

  4. Applications of Magic Link • Branding • Lead generation • Brand community creation • Product launches • Customer education • Time bound promos • Branded media channel • Loyalty programs • Consumer Survey & pre-testing of ads / new launches • Brand activation at events

  5. Case Study l : Bajaj Pulsar 135LS • Brand Background: • Brand Pulsar was extending into the 135 cc segment after establishing leadership in 150,180 and 220 CC. • ASK: • Derive higher visibility through the hugely popular ‘ MTV Pulsar Stunt Maniacs’ Shaiir N Func Video • Solution: • Send out two product Avs to consumers. • The stunt Maniacs video was sent to a 2.5 Lakh bike enthusiasts. • A specific Product AV was sent to consumers who filled in a lead generation form

  6. Campaign Reporting Module

  7. Campaign Reporting Module

  8. Analytics & Number – Essentials • Bajaj Pulsar 135LS • SMS Message : watch the Pulsar Maniacs doing amazing bike stunts on your mobile. Click here to watch the video now- http://mvid.in/5v

  9. Case study ll – 5 Star Background: 5 star – ‘Jo Khaye kho jaye’ contest at Moodi Festival (IIT Mumbai). Activity involved submission of ‘kho jaye’ entries (image/videos) from students through branded bluetooth kiosks across the campus. • Ask: Connect with the participants, and share their entries back with them. Also, enable the participant to share it with his/her friends. • Solution: Participant receives his/her entry in form of MAGICLINK through SMS, which he/she can forward as an SMS or upload on Facebook/twitter.

  10. Campaign Reporting Module

  11. Individual MAGICLINK data

  12. Thank You

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