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Communication Areas of Focus

Employee Benefit Communications Richmond Chapter ISCEBS Health &Welfare Education Session June 9, 2011. Communication Areas of Focus. Compliance & Required Education Marketing. Specific Communication Intent. Compliance & Required Legal Regulatory Plan sponsor need Reference.

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Communication Areas of Focus

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  1. Employee Benefit CommunicationsRichmond Chapter ISCEBSHealth &Welfare Education SessionJune 9, 2011

  2. Communication Areas of Focus • Compliance & Required • Education • Marketing

  3. Specific Communication Intent • Compliance & Required • Legal • Regulatory • Plan sponsor need • Reference

  4. Specific Communication Intent • Education • Understand facts • Learn concepts • Take action?

  5. Specific Communication Intent • Marketing • Center on employee • Target • Motivate • Facilitate

  6. Shifting Responsibility to Employees • Target = Differentiation learning styles age gender culture language • Second Order Change • Long Haul Leadership

  7. Audiences versus “Peanut Butter” approach • Segmented • Affinity groups • Targeting for response

  8. Articles Referenced • http://www.iscebs.org/Members/Documents/BQ2011/bq211e.pdf • https://www.am-a.com/company/research/wp_behavioral_economics.pdf • http://curry.virginia.edu/articles/carole-tomlinson-on-differentiation

  9. Approaches & Examples • Tools • Wikis • Blogs • Decision tools • Calculators • Search • Online support

  10. Information Channels • Social networks • Apps – smart phones, iPads • Twitter • Text messages • Email • Websites & portals • Meetings • Virtual Videoconferences • Print

  11. Tools and Channels • https://www.yammer.com/about/about • http://business.twitter.com/basics/what-is-twitter • http://todaysmeet.com/ • http://www.lmhwplan.com/

  12. Tools & Channels • http://www.sensei.com/sensei/What-is-Sensei.php • http://itunes.apple.com/us/app/dol-timesheet/id433638193?mt=8# • http://www.mapmyfitness.com/ • https://www.rxeob.com/secure/solutions-mydrugbenefit.asp • http://benefitsync.com/

  13. And on to the Future!!!

  14. Questions & Answers

  15. Employee Benefits Communications Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com

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