IP-Driven Film Production in India: Success Stories and Market Opportunities

1. <IP-driven Film Production in India> • Busan Contents Market • May 8, 2019 • Presented by Hyunwoo (Thomas) Kim Kross Pictures, Inc. 2nd Floor, So Natural Building 5 Nonhyunro 140-gil, Gangnam-gu Seoul 06051, Korea

2. Kross Introduction

3. 연혁 Track Record KrossPictures’s last 4 films/TV series were all commercially successful in Korea, China, and India, and were highly rated by the global audience. • The Devotion of Suspect X (Chinese feature film) • China box office opening weekend No. 1 (2017-03-31) • US$60mm Chinese Box Office Revenue • IMDb 7.0/ 10 • The Sound of Your Heart (Korean TV series) • No. 1 Korean digital series (41 million views on Naver) • Broadcast worldwide on Netflix. • Reached 190 million views on Sohu (China) • IMDb 8.3/ 10 • Cheese in the Trap(Korean TV series) • No.1--tvN’s viewership record for a Monday/Tuesday drama (7.6%) • IMDb 7.7/ 10 • Te3n(Indian feature film) • India box office opening No. 3 (2016-06-10) • The first Korea-India co-production film that was released in India. • IMDb 7.3/10

4. 글로벌 네트워크 • Global Network • Kross Pictures Inc. • (2004) • Kross Pictures India Pvt. Ltd. • (2015) • Kross Entertainment LLC • (2003) • Japan Creative Agency Co., Ltd. • (2019)

5. IP’s by Country Active Projects Passive Projects • Total16 IP’s • : 10 Feature Films, 6 TV/OTT Series • KeyTitles: <Miss Granny>, <The Devotion of Suspect X>, <Miracle in Cell No.7> • Total 9 IP’s • 4 Feature Films, 5 TV/OTT Series • Key Titles: <The Devotion of Suspect X>, <Galileo Series>, <Please Marry My Wife> • Total 7 IP’s • 4Feature Films, 3 TV/OTT Series • KeyTitles: <The Devotion of Suspect X>, <Galileo Series>, <Code Blue> • Total 11 IP’s • 4 Feature Films, 7 TV/OTT Series • Key Titles <The Sound of your heart>, <We’re so over, or Not>, <Again My Life> • Total4IP’s • : 2 Feature Films, 2 TV/OTT Series • KeyTitles:<NeverEndingStory>,<PleaseMarryMyWife>

6. Core Strengths 1. Experts in Korean & Japanese Content • Kross Pictures produces films using well-known IPs. • Television mini-series <Cheese in the Trap> broke cable network tvN’s viewership record for a Monday/Tuesday drama, peaking at 7.6%. • <The Sound of Your Heart> will be the first major Korean drama to simultaneously air on television (KBS) and digital (NAVER) (Netflix) . • 2. Localizing Universal Stories • After identifying successful high-concept narratives, Kross Pictures mobilizes a worldwide network of creatives to adapt a story to a target culture. • 3. Cross-Cultural Team • A multilingual team with language skills in English, Korean, Japanese, Chinese, and Hindi facilitates communication among development, production, and distribution teams on several continents.

7. Producing Films in India

8. Why? • Reasons for India • Lack of experienced writers: Special “arbitrage” opportunities • Attractive Market: Young, fast-growing, large, market (1.35 billion population; Average age 27.5) • Culture: Similar with other Asian countries • Language: English • Challenges • Transparency Issues • Localization • Lack of experienced writers • Sounds sexy but needs a clear vision and motivation—why does it have to be India? • There must be EXTRA COMPELLING REASONS for you. • Films are hard to put together even within your own country.

9. How? 3 elements play a key role in starting a film project--story, people, and capital; Kross focuses on producing based on STORIES. Physical Non-Physical Production Service People Capital Story Story

10. Who? • Kross team approaches (and is often approached by) local writers, directors, and actors to collaborate to co-produce films in India using Korean and Japanese IP’s. • KROSS INDIA TEAM • Writers • Directors • Actors • Shah Rukh Khan • Amitabh Bachchan • Ritesh Shah • Sameer Nair • Sujoy Ghosh • Umesh Shukla • Abbas Mustan

11. Case Study 1 • <TE3N>

12. Indian Film Production (Complete) • Te3n • Source Material • Montage, Korean movie directed by Geun-seopJeong • Genre Thriller • Production Companies • Kross Pictures India Pvt. Ltd & Cinemaa Pictures • Status Released (2016) • DirectorRibhuDasgupta • Main Actors Amitabh Bachchan, NawazuddinSiddiqqui, VidyaBalan • Synopsis (Source Material) It’s been eight years since John lost his granddaughter Angela in a tragic kidnapping incident, when another child disappears under similar circumstances. Ex-cop turned priest Martin is dragged into the investigation by police officer Sarita. Little do they know that John is also closing in on Angela’s kidnapper…

13. Case Study 2 • <Miss Granny>

14. Indian Film Production (Complete) • Miss Granny • Source Material Miss Granny (2014), Korean movie directed by Donghyuk Hwang, starring Eunkyung Shim and Moonhee Na • Genre Comedy, Fantasy, Music • Production Company Kross Pictures India • Suresh Productions, Guru Films • DirectorNandini Reddy • ActorSamantha Akkineni • Status Production Complete • Release Date (expected) : June 2019 • Synopsis As a 74-year-old grandmother comes to believe that she is a burden on her family, she mysteriously regains the appearance of a 20-year-old and pursues her long-lost dream of becoming a singer.

15. Case Study 3 • <Again My Life>

16. Indian OTT Series Production (In Development) Again My Life Source MaterialAgain My Life, Korean web-novel by Hae-nal Lee Genre Fantasy, Drama Writer Rohan Narula, Aditya Rawal, Won-kyu Joo Format 45 minutes x 10 episodes (Season 1) Production Company Kross Pictures India Distribution CompanyApplause Entertainment Status Script writing Summary (Source Material) Single-minded in the pursuit of justice, prosecutor Hui-wu is murdered on the cusp of exposing the evil deeds of Prime Minister Cho. When a mysterious force allows Hui-wu to turn back time, his 38-year-old mind is planted in his teenage body, giving him another chance to take down the seemingly invincible Prime Minister.

17. Key Questions to Ask & Answer • Vision • Why India? • How can you differentiate yourself? • People • Do you have the right team? • Who is your local partner? • Business • Can it be profitable? • Is the profit sharing transparent?