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What is social media… and (more importantly) Where are we going? . Oregon Bar Association 05.20.10. Disclaimer – a rare treat.

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What is social media and more importantly where are we going l.jpg

What is social media… and (more importantly) Where are we going?

Oregon Bar Association

05.20.10


Disclaimer a rare treat l.jpg
Disclaimer – a rare treat

  • The information and opinions expressed today are my personal opinions and have not been reviewed by, are not endorsed by anddo not represent the opinion or viewpoints of KLC or its affiliates.


I am your worst nightmare l.jpg
I am your worst nightmare

  • Ask Jennifer Woodruff, KLC corporate counsel

  • I worked at Enron, yet I speak about ethics and social media around the country…

  • I am as experienced in business and social media as it gets… my digital footprint is long, and my business and public relations acumen is high

  • And I’m an extremely rarephenomenon


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…Or am I?

Image: ® Walt Disney



Maslow s hierarchy was wrong l.jpg
Maslow’s Hierarchy was wrong

  • Social connectionis more foundational to our well- being than food, water and shelter

  • Emotionsare the primary shapers of our experience and trust


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What we’ll cover today

  • A brief history of social media

  • Community

    • Conversations

    • Content

    • Collaboration

  • A peek into the future of social media

  • Control

    • Cookies

    • Clouds


  • But first a word about dark matter l.jpg
    But first! A word about “dark matter”

    Image: Hubble Space Telescope data (NASA, Jan 7, 2007)


    But first a word about dark matter9 l.jpg
    But first! A word about “dark matter”

    • The fact is… whatever has been posted on the Internet:

    • Can never be permanently deleted…

    • And few employees know it!





    And now a brief history of social media l.jpg

    Community…

    AND NOW… A BRIEF HISTORY OF SOCIAL MEDIA


    A brief history of social media l.jpg
    A brief history of social media

    • Community…

    • 2004: Conversations


    A brief history of social media15 l.jpg
    A brief history of social media

    • Community…

    • 2006: Content


    A brief history of social media16 l.jpg
    A brief history of social media

    • Community…

    • 2008: Collaboration


    A brief history of social media17 l.jpg
    A brief history of social media

    • 2010: Control

    • Consumers: My world, my way

    • Marketers: Attraction, access, data

    • Organizations: Protection and (more importantly) education




    Where people flock l.jpg
    Where people flock… connections

    Technologybecomes

    smarter, anticipatory

    and even more socially embedded


    And now a peek into the future of social media l.jpg

    Control… connections

    AND NOW… A PEEK INTO THE FUTURE OF SOCIAL MEDIA


    A peek into the future of social media l.jpg
    A peek into the future of social media connections

    • Control

    • Cookies















    A peek into the future of social media36 l.jpg
    A peek into the future of social media connections

    • Control

    • Clouds




    Prepare all employees l.jpg
    Prepare all employees connections

    • Your employee handbook needs updating:

      • Covers social media – with the perspective that employees are “doing it” anyway

      • Employees have explicit responsibilities as Brand Ambassadors, during and after business hours – witness the Facebook (and Google) exposure

      • More importantly, your employees need to be educated and trained in proper etiquette


    Prepare your it department l.jpg
    Prepare your IT department connections

    • What happens when an employee leaves?

      • Do you have your employees’ logins and passwords to your business systems? Are you sure? Even in cloud apps?

      • Do you have your vendor relationships clearly defined?

      • What are your business rules around password data?

      • What is your crisis communication plan? (For weekends / emergencies)


    Five things that ll kick your brand s a l.jpg
    Five things that’ll kick your brand’s a$$ connections

    • (remember the disclaimer I started with)

      • PDA – especially location – -based social apps

        • You have no control here, so listen, listen, listen

      • Marketing’s crack-based innocence

        • Collaborate before you criticize

        • Educate before you do anything

      • Not having a listening system in place

      • Cloud-based apps and their passwords

        • Google, Bing, Yahoo, Facebook, Twitter, Flickr…

      • Restrictive policies that piss off employees

        • Especially when they leave


    Social media happens l.jpg

    social media happens connections

    Janet Johnson

    Twitter: @janetleejohnson

    503.807.8964


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