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SWOT Analysis of Music Blogs: Adhoc.fm vs. Gorilla vs Bear

This presentation compares two influential music blogs, Adhoc.fm and Gorilla vs Bear, through a SWOT analysis framework. Adhoc.fm is noted for its simple layout and community-driven content, while Gorilla vs Bear captures attention with a vibrant design but suffers from clutter. Strengths include multimedia engagement and current music info. Opportunities lie in improving social media integration and enhancing visual appeal. Both face threats from competing blogs offering similar content. The analysis aids in identifying strategies for each blog to optimize their presence in the music industry.

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SWOT Analysis of Music Blogs: Adhoc.fm vs. Gorilla vs Bear

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  1. SWOT Analysis Presentation:Music Blogs By: Kailla Coomes

  2. Gorillavsbear.net From Website: “Gorilla vs Bear is a Texas-based music blog. Once called “the New Yorker of hipster blogs,” we blog about relevant artists of the day, with no particular genre-specific focus. Newsweekthinks we’re “influential.” Click Here to access site: GorillavsBear.net

  3. Adhoc.fm From Website “Ad Hoc is an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal.” Click Here to access site: Adhoc.fm

  4. S: Strengths • Adhoc.fm • Simple layout and not cluttered with unhelpful information • Includes links to other social media outlets like facebook and twitter • Includes audio and video on the home page • Includes all up to date information about music • GorillavsBear.net • Bright and colorful, captures the readers attention right away • Lots of pictures and things to click on • Includes audio and video on the home page • Menu bar allows you to explore the website easily

  5. W: Weaknesses • GorillavsBear.net • Cluttered and somewhat overwhelming homepage • Distracting ads that take up a lot of room • No links to other social media outlets • Adhoc.fm • Boring color scheme, most of the blog is black and white • Menu bar is extremely simple and does not offer a lot of other options • Plain layout

  6. O: Opportunities • GorillavsBear.net • On their homepage they need to insert a link that will take their viewers to their own social media outlets. This way the viewers can post the things they see on this blog to their own social medias’. The site will get noticed more because it will be on other sites. I suggest putting the social media icons right below the menu bar.

  7. O: opportunities • Adhoc.fm • Since their blog has a simple layout and color scheme, they need to think about putting more pictures and less words. Their home page only features three pictures with lots of words underneath them. If they inserted more, it would make the blog more interactive for the viewers and would also make the blog a lot more colorful.

  8. T: Threats • Both music blogs have many competitors. There are multiple different blogs that offer almost the exact same content but may have a different layout or offer more videos, pictures, music etc. These blogs are all vying for more viewers and must have the most unique and appealing blog to attract more people than their competitors.

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