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Group members: Yuan Lu & Ling Zhang

Group members: Yuan Lu & Ling Zhang. Schedule. History Zara Retailing SWOT. History. Background Belongs to Inditex (Spain) Largest international fashion companies Timeline : first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008

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Group members: Yuan Lu & Ling Zhang

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  1. Group members: Yuan Lu & Ling Zhang

  2. Schedule • History • Zara Retailing • SWOT

  3. History • Background Belongs to Inditex (Spain) Largest international fashion companies Timeline: first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008 Stores:  in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores Products: Women; TRF; Men; Kids

  4. Zara retailing--Store Format(Retailing): • location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers.

  5. Store layout Display window: attract shopper inside and allow them to see the type of garment offered. • Display window

  6. Store Layout-wall • Zara strategically places pot lights aiming at the walls • Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric. • ,

  7. SWOT • Strength Fast Fashion：Fast delivery, Affordable price, Latest fashion trends (fashion imitator) Rapid supply chain production plant and logistic system (one warehouse) Strategy location：close to luxury brand store More styles

  8. SWOT • Weakness Competitive market: H&M, Mango Quality : America V.S China（content of methanol and PH Value） In store service

  9. SWOT • Opportunity There are more global markets that they can explore They can also enter into new segments and expand those areas where they haven’t Online marketing Advertising

  10. SWOT • Threats: Intense competition: H&M, Forever21, High Labor cost in European countries

  11. Reference • http://zarafashion2013.wix.com/zara#!background/c18mg • http://www.inditex.com/our_group/our_history • http://www.zara.com/us/en/company-c11112.html • http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion-retailing-the-hm-approach-part-3-of-3/ • http://xstbreeze.blog.hexun.com.tw/27203089_d.html • http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html • http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx

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