The Wider Context. The work carried out by women and men in the community is essential for holding the community together and ensuring its viability.
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Advertising and the media play a role in forming women’s views of themselves and in reinforcing the world, or stereotypical, view.
Issues of Straight Furrow and NZ Farmer were examined between 1990 and 1993 and both had limited coverage of women. This is surprising given the work women do in the farm business and the proportion of farms with female owners.
The low and limited representation of women in the media is not helping women establish themselves as members of the rural economic community in their own right.