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Towards Zero Deaths: Idaho's Road Safety Initiative

Join Idaho in its mission to reduce traffic deaths, injuries, and losses with a vision to lead road safety efforts efficiently. Goal: Fewer than 200 traffic deaths in 2012. Discover the SHSP update process, implementation strategies, leadership insights, and collaboration efforts. Explore communication, data collection, action plans, and linkage to existing road safety plans. Learn about marketing strategies, monitoring, evaluation, and the guiding principles for success. Gain valuable lessons learned and witness the positive impact of prioritizing road safety. Contact mary.hunter@itd.idaho.gov or brent.jennings@itd.idaho.gov for more information.

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Towards Zero Deaths: Idaho's Road Safety Initiative

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  1. Toward zero deaths; are we dreaming?

  2. Mission, Vision, Goal Mission - Reduce traffic deaths, serious injuries, and economic losses Vision - Be a leader in promoting safety on Idaho’s roads in an efficient and effective manner Goal – Fewer than 200 traffic deaths in 2012

  3. SHSP UPDATE PROCESS • Data review • Emphasis area selection • Emphasis Area Team selection/education • SHSP Workshop http://safety.fhwa.dot.gov/p2p/idaho/ • Final approval of SHSP by ITD Board

  4. SHSP IMPLEMENTATION • Establish Oversight Team and EA Team quarterly meetings and established responsibilities • Developed tracking excel document • Marketing • Evaluation

  5. Leadership • Priority - Safety became Priority #1 • Commitment - Sustained commitment from the top down • Organization - ITD’s organization includes engineering and behavior in Div of Highways

  6. COLLABORATION • SHSP responsibility belongs to Highway Safety Manager • Highway Safety gets its work done using partners • SHSP Team Members from 4 E’s bring balance and perspective

  7. COMMUNICATIONS • Safety is our #1 priority • #1 perf measure is 5-year fatality rate • ITD website shows safety commitment www.itd.idaho.gov/ • Weekly Highway Safety News email • Include TZD in all releases/speeches • Encourage use of TZD by partners

  8. DATA COLLECTION AND aNALysis • Crash data and analysis resides in OHS • ITD has other data such as VMT, mapping, roadway inventory • Selection of Emphasis Areas based on economic costs of crashes

  9. Emphasis Area Action Plans • Selection of team members from 4 E’s • Provided problem identification and effective countermeasures info • SHSP Workshop/Peer Exchange • Problem discussion • Teams selected strategies and developed some action plans

  10. Emphasis Area Action Plans(cont) • EA Teams continue to work toward goals • Action Step excel tracking document • OHS serves on each team

  11. Linkage to Existing Plans • Highway Safety Performance Plan • Highway Safety Improvement Plan • High Risk Rural Road Program

  12. Linkage to Existing Plans (Cont) • Rail • SR2S • CMV • Long Range Plan - Safety is 1 of 3 drivers

  13. MARKETING • ITD website shows safety commitment www.itd.idaho.gov • Weekly Toward Zero Deaths Quick Notes • www.idahohighwaysafety.org/ • Include TZD in all releases/speeches • Encourage use of TZD by partners • More is needed

  14. MONITORING, EVALUATION, FEEDBACK • Quarterly Oversight Team, EA Team Leader Meeting • Performance measures and goals are consistent in ITD’s reporting, SHSP, HSPP • Evaluation using HSIP Report and HSPP Annual Report so far • Can do more

  15. GUIDING PRINCIPLES • Data-driven Decisions • Culture Change • Commitment • Partnerships • Evaluation

  16. Key Elements to SUCCESS • Continued focus on behavioral safety • Idaho Highway Safety Coalition • Address infrastructure with • RSA’s, • Black spot treatment • Safety corridors • Systematic approach • Market Toward Zero Deaths, Every Life Counts

  17. LESSONS LEARNED • Emphasis Area Teams need support • More resources get better results • You can never have too many partners • Use best practices from other states • Committed safety leadership is critical • Making safety our #1 priority takes time • Organizational structure is helpful

  18. RESULTS • Idaho’s fatalities decreased by 24% from 2005-2010, (275 to 209) • National Safety Council stats through Feb show 68% reduction from 2009 to 2011, and 36% reduction from 2010 to 2011. • TOWARD ZERO DEATHS, because EVERY LIFE COUNTS mary.hunter@itd.idaho.gov brent.jennings@itd.idaho.gov

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