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Voice Operated Vehicles: Coming in the not-so-distant future

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Voice-operated vehicle technology is revolutionizing the way we interact with cars, and Ford is leading the charge with SYNC, developed in partnership with Microsoft. First introduced in 2009, SYNC allows drivers to control various devices and receive text messages through simple voice commands. The 2010 version enhances functionality with features like Twitter updates, turn-by-turn navigation, and streaming internet radio. This technology has proven to be a game-changer for Ford, increasing vehicle sales significantly. Join the discussion on the implications and future of voice technology in cars!

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Voice Operated Vehicles: Coming in the not-so-distant future

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  1. Voice Operated Vehicles:Coming in the not-so-distant future Amber Mitchell Matt Charles Kenny VanDyke

  2. SYNC • Ford installs SYNC, a voice operated in-car technology, into some of its cars in 2009 • Developed by Microsoft and Ford • Allows various portable devices to be operated with simple voice commands • Will also read aloud text messages

  3. SYNC 2010 • This year’s version has the ability to: • Keep up with Twitter • Download turn-by-turn maps • Stream internet radio • Will also be able to use many of the iPhone applications with your voice

  4. Successful? I think so • Ford has attributed the company’s turn around with the SYNC technology • So successful that it is being implemented on many of Fords vehicles. • The LA Times reported that “…cars with SYNC technology sell twice as fast as cars that don’t have SYNC”

  5. Marketing Application • The Big 3 continue to research this technology • On Star Scenario • Driver: “Where is the nearest gas station?” • On Star “Chevron is 0.5 miles. Shell is 0.6 miles with a discount code you can save 15%” • Cars are slowly becoming advertisements on wheels

  6. Discussion • Does anyone have SYNC in their car? Do you like? Dislike? • What do you guys think of the SYNC technology? • How far can marketers take this technology to sell products?

  7. Questions? Thanks for your time!

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