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Impact as a process: considering the reach of resources from the start . Eric T. Meyer & Kathryn Eccles Oxford Internet Institute, University of Oxford Digital Humanities@Oxford Summer School 8 th July 2013. @ etmeyer @ KathrynEccles # tidsr # dhoxss. Slides at:.

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impact as a process considering the reach of resources from the start

Impact as a process: considering the reach of resources from the start

Eric T. Meyer & Kathryn Eccles

Oxford Internet Institute, University of Oxford

Digital Humanities@Oxford Summer School

8th July 2013

@etmeyer

@KathrynEccles

#tidsr

#dhoxss

Slides at:

what is impact and why consider it
What is impact and why consider it?
  • What do we mean by impact?
  • Reaching intended audience
  • Reaching new audiences
  • Attracting users
  • Attracting new usage
  • Enabling new research questions
  • Enabling new approaches to education
what s the point
What’s the point?
  • Gather data for investors and stakeholders
  • Use your impact in future funding applications
  • Know that you’re reaching your audience
  • Be iterative and adapt
  • Develop and extend your resource
  • Ensure you’re a relevant part of the community
where to begin
Where to begin?
  • Identify your audience and key stakeholders
    • Set your goals. What types of impact do you envisage your resource having?
    • What steps are you taking to ensure these types of impact?
  • Identify connections
    • What resources do you see as successful in terms of audience and impact?
    • Do you see your resource as part of a network of connected resources?
measuring usage and impact
Measuring usage and impact

What could you measure?

  • Users
  • Types of use
  • Awareness
  • Citation practices
  • Marketing strategies
  • Embedding
m ethods
Methods

Quantitative methods

  • Webometrics
  • Web Analytics
  • Log file analysis
  • Scientometrics / bibliometrics
  • Content Analysis

Qualitative methods

  • Interviews
  • Focus groups
  • User feedback
  • Referrer analysis
  • Content Analysis
new methods
New methods

Data collection:

  • Social media
    • Twitter
    • Facebook
    • Podcasting
    • YouTube/Vimeo

Data management:

  • Visualisation
tidsr the first usage and impact study
TIDSR: The first usage and impact study
  • JISC funded project
  • July 2008-April 2009
  • Looked at five specific JISC-funded resources
  • Designed to test the TIDSR methods and review them for the TIDSR toolkit
log file analysis
Log File Analysis
  • Top Search Phrases: Histpop
histpop user communities
Histpop: User Communities
  • Perception: Specific niche community
    • Well known by target audience
    • Transforming access and usage patterns
  • User surveys:
    • Embedded in educational resources
    • Enhanced access to primary sources
      • ‘Histpop made it possible to do a completely different project’
    • Continuing education, online resources, non-traditional learners
citation habits
Citation Habits

Have you ever published a piece based on your work in this collection?

If so, how did you cite the collection?

interviews group interviews focus groups
Interviews, Group Interviews, Focus Groups
  • Time intensive, but productive if you are careful about what you ask!
  • Different stakeholders:
    • Project team: Positive view of the work only
    • Broader stakeholders: While the digital project was good, it also introduced tensions in the broader setting of the library
  • New kinds of serendipity, wide range of users
slide23
News

Engagement officer

slide24

Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834

slide25

Project 4 – British Official Publications Collaborative Reader Information Service (BOPCRIS): 18th Century Official Parliamentary Publications Portal 1688-1834

knowing the users
Knowing the Users
  • Historians? (would be looking at older articles)
    • Not typical PubMed users
    • Search interface issues / limited search
  • Clinicians? (would be looking at newer articles)
    • Not typically reading 100 year old articles
  • Other users?
    • Paths of discovery?
new uses
New uses?
  • Majority of downloads targeted more recent material – opening up of new resources to clinicians
  • More thorough and comprehensive searches
    • Historians reported more comprehensive search results (quantitative results)
    • Also reported increased browsing, greater serendipity, due to time saved finding articles
slide33

http://simon-tanner.blogspot.co.uk/2012/10/

the-balanced-value-impact-model.html

quick impact
Quick impact
  • If you don’t have a lot of time or resources:
  • Twitter
    • Use it for quick polls
    • Put out news and look at your impact
    • Bitly links will give you click through data
  • User data
    • Keep in touch with your users
    • Use them to ensure you’re meeting their needs
slide41

http://www.rin.ac.uk/humanities-case-studies

Bulger, M., Meyer, E.T., de la Flor, G., Terras, M., Wyatt, S., Jirotka, M., Eccles, K., Madsen, C.

slide43

Browsing and Searching

Libraries

Journals

Peers

slide44

It’s a huge change. You can do things much more quickly, read much more widely, find connections…it’s very, very important.

slide45

What might take you several months if not years of research, you could do in hours, days, a week. So I think that means that it makes the nature of your research different because it allows you quantitative information much more quickly, which then allows you to maybe think about how you might use that information differently,because you’ve got so much more time.

slide46

Eric T. Meyer

eric.meyer@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=120

Kathryn Eccles

kathryn.eccles@oii.ox.ac.ukhttp://www.oii.ox.ac.uk/people/?id=138

Oxford e-Social Science Project

Project work funded by:

possible discussion topics
Possible discussion topics
  • Discoverability
    • of what?
    • by whom?
    • by what means? (manual, automatic, guided, etc.)
  • Citation habits and the link to impact
  • Community engagement
    • Engaging atypical communities
    • Enabling unexpected uses
  • Having the resources to measure your resources
  • Impact ‘agenda’ versus increasing one’s impact