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Social Media 101: LinkedIn

Social Media 101: LinkedIn. Agenda. Personal Background Social Media Background Why LinkedIn? How do you use LinkedIn, in general? Profile Setup What should you do? What shouldn’t you do? Content Requirement Engagement. Personal Background. Kevin MacDonald CMA Business Coach

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Social Media 101: LinkedIn

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  1. Social Media 101: LinkedIn

  2. Agenda • Personal Background • Social Media Background • Why LinkedIn? • How do you use LinkedIn, in general? • Profile Setup • What should you do? • What shouldn’t you do? • Content Requirement • Engagement

  3. Personal Background • Kevin MacDonald CMA • Business Coach • CMA; Lean Six Sigma Training – Black Belt • Lover of Social Media

  4. Social Media Background • Kevin MacDonald CMA • Twitter since March 2009 • @k_macd11 • @L6SBC • @EdmOKFanBus • Facebook since January 2008 • Edmonton Oil Kings Fan Bus • LinkedIn since July 2007

  5. Why LinkedIn? • LinkedIn redirects four times as many users to company home pages as Facebook and Twitter • LinkedIn generates the highest visitor-to-lead conversion rate, about 2.74 percent, about three times that of Facebook and Twitter • Highest Average Income of Users ($83K/yr) • 2 people join every second • 80% of Business Social Media Leads

  6. Profile Setup • Have a Profile Picture

  7. Profile Set Up • Pictures Not To Have • Selfie or Mirror Picture • Funky Filters, Blurry , Cropping • Intense • Action Shot • Pets or Kids • Default LinkedIn

  8. Profile Setup • Have a Profile Picture • Use Your Real Name

  9. Profile Setup • Have a Profile Picture • Use Your Real Name • Headline

  10. Headline • Two Different Forms, Depending on Intent • Company & Title

  11. Headline • Two Different Forms, Depending on Intent • Skill Set

  12. Headline Paid Ads

  13. Profile Setup • Have a Profile Picture • Use Your Real Name • Headline • Web Site & Contact Info

  14. Profile Setup • Have a Profile Picture • Use Your Real Name • Headline • Web Site, Contact Info, & Personalized URL • Profile Content • Resume vs Functional • Recommendations

  15. Recommendation: Found in Two Different Spots Directly with Related Position

  16. Recommendation: Found in Two Different Spots All Recommendations Together

  17. Why Have a Completed Profile?

  18. What To Do? • Add Connections

  19. Add Connections

  20. Add Connections

  21. Add Connections

  22. Add Connections

  23. What To Do? • Add Connections • Third Party • Virtual Introduction via Common Connection

  24. Virtual Introduction via Common Connection

  25. Default Message – Interesting?

  26. Personalized Message

  27. What To Do? • Add Connections • Research Your Network

  28. Research Your Network

  29. What To Do? • Add Connections • Research Your Network • Follow Clients & Prospects • Join Groups

  30. Join Groups • Relevant to: • Your Profession/Industry

  31. Join Groups

  32. Join Groups • Relevant to: • Your Profession/Industry • Your Customers/Suppliers

  33. Join Groups

  34. What To Do? • Add Connections • Research Your Network • Follow Clients & Prospects • Join Groups • Share/Develop Industry Relevant Content

  35. Group Setting: What Doesn’t Fit?

  36. What To Do? • Add Connections • Research Your Network • Follow Clients & Prospects • Join Groups • Share/Develop Industry Relevant Content

  37. What To Do? • Add Connections • Research Your Network • Follow Clients & Prospects • Join Groups • Share/Develop Industry Relevant Content • Consistent & Quality • Recommendations

  38. What Not To Do? • Do More than Sell! Engage and Converse! • But Don’t Spam or ask for likes/shares • Don’t Self-Promote but Add Value • Don’t Post like Facebook

  39. Don’t Post like Facebook

  40. What Not To Do? • Do More than Sell! Engage and Converse! • Don’t Self-Promote but Add Value • Don’t Post like Facebook • Posting without a Photo/Video

  41. Posting without a Photo/Video Lost!

  42. What Not To Do? • Do More than Sell! Engage and Converse! • Don’t Self-Promote but Add Value • Don’t Post like Facebook • Posting without a Photo • Not personalizing your introduction

  43. How to Engage with People • User Level • 47.6% of users use LinkedIn 0-2 hours per week • 26% use it from 3 to 4 hours a week • 12.2 % use it for 5-6 hours per week (that is nearly 1,400 minutes per month) • Use Groups • Connect with People in your Network • Be Personable

  44. Helpful Hints • 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action • Use Tools • http://hootsuite.com/ • LinkedIn Analytics

  45. LinkedIn Analytics

  46. LinkedIn Analytics

  47. LinkedIn Analytics

  48. LinkedIn Analytics

  49. LinkedIn Analytics

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