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Hybrid Logic

Hybrid Logic. Self-healing cloud hosting platforms www.hybrid-logic.com. Hybrid Logic: Investment criteria. £ 100k invested to date Product ready and selling First customers secured Seeking £4 00k investment Projected Y5 revenue £6 0m. Hybrid Logic: The pain that we’re solving.

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Hybrid Logic

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  1. HybridLogic Self-healing cloud hosting platforms www.hybrid-logic.com

  2. HybridLogic: Investment criteria £100k invested to date Product ready and selling First customers secured Seeking £400k investment Projected Y5 revenue £60m

  3. HybridLogic: The pain that we’re solving • HybridLogic = computer science + real world web hosting pain Three huge problems: • Hardware and software fails • Size of problem: £17bn in 2011 [CA technologies] • Need self-healing • Websites get spikes in traffic • Need auto-scaling • Users make mistakes • Need a cloud time machine

  4. Self-healing cloud hosting platform • For web applications and email • Failover across machines and data centers • Continuous live backup and 1-minute auto-recovery • No expensive storage hardware (SAN) needed, average saving of 70% • On-demand scalability • Seamlessly & instantly live-migrate sites, databases, applications and email accounts. No downtime. • Automatically reacts to spikes in traffic • Automatically scales up to dedicated hardware for busy sites HybridLogic: What we’ve done

  5. Cloud time machine • Let customers revert to any point in time • Instant recovery to snapshots of websites, databases or email • Keep a record of all changes – like a time machine • High density hosting • HybridLogic provides 4x better utilization than fully virtualized solution • Burst customers to dedicated machines automatically – licensees bill them based on quantified usage HybridLogic: What we’ve done

  6. There are 30,000 web hosts globally • Average number of servers per host is 20 • Licensing model yields recurring revenue • List price is £165 per server per month • Total addressable market is £1.2bn • Target market for year 5 is 1,500 web hosts (5%) • Target market is worth £60m • … and that’s just the web hosts • Enterprise software market £150bn • Enterprise storage market £100bn HybridLogic: Scale of opportunity and pricing

  7. Prospecting • Hosting service providers • Classic high-tech market • Key prospecting tools • HostingCon: largest trade show for this market • Target key bloggers and industry analysts • Website and organic SEO traffic • Converting • Proven customer acquisition model • Qualification process • 30 day trial • 1:1 webinar demo • Self-service is crucial • Deploy software through “Launchpad” HybridLogic: Customer acquisition

  8. Web hosting industry commoditising • Amazon turning hosting into a price war • Compete more effectively • No SAN costs & better hardware utilisation = better margins • Price squeeze inevitable • Weapons to resist price pressure: • Mass market • Self-service • Value added services e.g. cloud time machine HybridLogic: Web hosting – a commoditising market

  9. HybridLogic: Competitive matrix

  10. Barriers to competition • Complicated technology • Four years of R&D resulted in new approach • R&D difficult and deep • Get ahead and stay ahead • Continue to innovate • Intellectual property • Legal • Constructing a thicket of 5 patents internationally • We own all IP to the system HybridLogic: Barriers to competition

  11. HybridLogic: Financials – PNL Y1-5

  12. HybridLogic: Financials – Peak cash requirement

  13. HybridLogic: Financials – Breakdown of £400k spend

  14. Technical team Luke Marsden CEO & Founder 1st from Oxford in Computer Science;11 years running hosting company RobHaswell CTO & Founder 11 years web development and systems programmer Jean-Paul Calderone Developer Python and network developer; worked for Apple, co-founder of Twisted project Mike Smithson VP Sales & Founder 20 years experience selling technology, and running web agency Product team HybridLogic: Committed Team

  15. Eric Barton Investor & Advisor CTO and founder Whamcloud Anil Hansjee Advisor Ex-Google M&A, strategy, biz dev, funding, business models David May NED CTO of XMOS, IP expert, 50+ patents Anne Johnson Advisor Silicon Valley advisor Jason Seats Lead Investor & Advisor Founder of Slicehost, sold to Rackspace in 2008 HybridLogic: Investors & Advisors

  16. Invested £100k own money • Just raised further £100k angel money • Looking for £400k seed funding • EIS eligible Yr 5 exit • Trade sale in Year 5 • Current Sector Valuation is5-10x EBITDA • Potential exit value minimum £60m @ 5x EBITDA • Anticipated ROI at least 15x Year 4 EBITDA projection is $18m HybridLogic: Investment required £400,000

  17. HybridLogic: Conclusion & contact Early to market Committed founders Technology works – proven Customers love it There’s a big return Call Luke on 07791750420 Thank you - questions?

  18. Appendix

  19. Hosting Services Rackspace SoftLayer PEER1 Unisys Logica DD Google Amazon EIG HP IBM Parallels CPanel OnApp EMC NetApp HDS VMware 3Tera Oracle Cisco Hardware Software HybridLogic: Exit strategy – 20 candidates

  20. Milestones: • Launch Point-in-Time Restore interface – June • Launch self-service “Launchpad” – June • Launch new Hybrid Logic website – June • Add EC2 support – July • Attend HostingCon – July • WHMCS plugin – September • Work on scaling to 100+ servers – October • Target: 10th licensee into live environment – September HybridLogic: Product roadmap

  21. Achievements to date: • 2008 • HybridLogic founded as R&D organisation • 2009 • First proof-of-concept (working MySQL support) • 2010 • Initial funding • Email system completed • Beta programme • 2011 • Accepted into SETsquared business incubation centre • Attended HostingCon on ‘reconnaissance mission’ • First licensee goes live • 2012 • Second, third, fourth and fifth licensees go live • Business plan & strategy review completed HybridLogic: Progress

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