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BUSINESS CASE. Project name . Draft - Date. A Full Business CAse. Why Are We Here Vision & Objectives. Why do we need your $ and attention?. Market Review Business Model Commercialization Strategy. Is there a customer for it? ( Commercial feasibility). Can we do it?

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business case


Project name

Draft - Date

a full business case
A Full Business CAse

Why Are We Here

Vision & Objectives

Why do we need your $ and attention?

Market Review

Business Model

Commercialization Strategy

Is there a customer for it?

(Commercial feasibility)

Can we do it?

(Technical feasibility & Operational feasibility)

Description of solution (inclusion and exclusion)

Assumptions & Constraints

Alternative Solutions

Investments (Capex and Opex)

Project Structure and Timelines in development (optional)

Project Risks

Project Benefits

Key Measures of Success


Can we make money from it?

(Financial feasibility)

1 why are we here
1. Why are we here
  • What is the request:
    • Ex.: We are here to obtain $230k to implement a decision-making software to classify customer leads. This will enable TC to convert more lead and to ensure better customer conversation faster.
  • History of the project:
    • Ex.: This concept was identified last February in response to the multiple frustration call received from clients who did not receive in time a call from our sales force and or were called by the wrong individual. This lead us to understand there was a lot of time lost and there could be an opportunity for more efficient account allocation.
2 vision objectives
2 . Vision & Objectives
  • What are wedoing?
    • Concept description
  • Why are we doing this?
    • What is the rationale behind the endeavor and the desired future state.
    • It should focus on the desired outcome but it should be grounded in the realities of existing or anticipated customer markets, enterprise architectures, organizational strategic directions, and cost and resource limitations.
  • Alignment to Business Objectives
    • How does it align with the corporate plan and objectives?
    • Describe the important business objectives of the project in a way that is quantitative and measurable.
    • Review the business plans of stakeholders and identify specific goals that the project will help achieve. Identify the level of impact the project has on achieving the various business plan’s goals.
3 market review
3 . Market Review
  • Indicate the business environment regarding this project, including the competing companies and products, as well as the driving forces in the market
  • Include:
      • Competitor list and results
      • Emerging markets
      • New initiatives
      • New technologies
4 business model
4 . Business Model

A graphic and narrative description of the end result in the TC Transcontinental eco-system including:

  • Integration with other existing products (adding or removing revenues from them)
  • Required integration between products (from a business perspective)
  • Operational requirements (staff, space, etc)
  • Processes (finance, billing, advertising operation, etc)
  • Technological integration (identification only)

Examples of business impacts are:

  • Change in service and/or products being provided
  • Change in focus or direction of the department

Examples of operational impacts are:

  • Staff training required of X days
  • Reduction of staff resources by X amount

For each impact, identify the magnitude of impact (high, medium, low, or none)

5 commercialization strategy
5 . Commercialization Strategy
  • Details concerning the go-to-market plan including marketing activities, traffic strategy (for on-line initiatives), subscription / membership campaigns, etc.
6 a description of solution
6.a - Description of Solution

In this section, describe your solution and provide a detailed description of all relevant project elements such as:

  • Applications / systems
  • Major functions
  • Infrastructure considerations
  • Clients involved and/or impacted
  • Suppliers involved and/or impacted

The scope of the project describes in detail what is included (inclusions) and what is not (exclusions) in the project.

6 b inclusions and exclusions
  • List of inclusions



  • List of exclusions (features that may be considered after product is launched or that are not necessary to be competitive)
7 assumptions constraints
7 . Assumptions & Constraints


  • Project assumptions will serve as a base to guide you towards a successful completion of your project. It is on these assertions that you can finally deliver the final result.
  • Include project execution assumptions and revenue estimate assumptions


    • To count on the Sales Directors availability for .5 day/week from X to Y.
    • Recruit three resources to take on the new responsibilities, such as:
    • Active involvement of the Operational Development Team
    • Pre-requisite at the beginning of the Project, responsibility X must be transferred to Sector Y


  • Detail the elements which must be addressed in the project for it to succeed. This exercise will be effective in identifying the needs for the project.


    • Key resource person is not available during project term
    • Supplier relations/customer service difficult
    • Lease expires on X
8 alternative solutions
8. Alternative Solutions
  • This is a high level analysis of the possible alternatives that could be employed to bridge the gap between the current situation and what is proposed.
  • This may not be applicable to your concept
9 investments
9. Investments
  • What is the level of investment required to develop this idea?
    • Capex
    • Opex
  • We expect high level numbers (give a ball park)
10 structure timeline
10. Structure & Timeline

Provide a recommendation on how this project should be structured within the operations during the development phase

Local Solutions

  • Example :

Major phases of the global project would be identified here

Project Team

Linkages and

extended teams

Group 1

Group 2

Group …

  • Example :
11 project risks
11. Project Risks
  • A risk is a factor or event that may jeopardize the project from achieving the anticipated benefits or increase the cost of the project. Identify the potential risks during initial project phase.
  • The types of risks to consider are:
    • Technical, technology
    • Operational
    • Legal
    • Commercial / market demand
    • Financial (as investment very high)
    • Competitive risk (who could come up with this before us)
  • For each risk, indicate potential mitigation activities, the probability of occurrence (High, Medium, Low) and impact level (High, Medium, Low).
12 project benefits
12 . Project Benefits
  • In this section, all benefits of the project should be identified.
  • The benefits might be of an operational nature (qualitative):
    • Centralization of infrastructure
    • Reduction of cycle time
    • Improved editorial quality
    • Improved customer/subscriber satisfaction
  • The benefits might be of a financial nature (quantitative):
    • Increase in revenues
    • Decrease in labour costs
    • Increase in productivity (efficiency)
    • Decrease in overhead costs
    • Decrease in waste or spoilage
13 key measures of success
13. Key Measures of Success
  • Determine how success will be defined and measured for this project, and describe the factors that are likely to have the greatest impact on achieving this success.
    • Include factors within the direct control of the organization, as well as external factors.
    • Establish measurable criteria to assess whether the business objectives have been met
14 financials
14. Financials
  • As per Business Case requirements