Advertising Photography By: Kristen Pietraszewski
The Basics • Advertising photographers take photos, edit them, and send the final result to the company they are working for • Photos would appear in magazines, newspapers, catalogs, web sites, etc. • Work at an advertising agency, photo studio, or work as a freelance photographer • Typically specialize in certain objects/areas. • Began in the 20th century • There is keen competition for job openings because the work is attractive to many people.
Education Requirements • Photographic training and/or education is essential because the advertising industry is highly competitive • Bachelor of Advertising/BFA in Photography • Colleges to attend: The Art Institute and Brooks Institute of Photography • Portfolio of previous advertising work
Availability • Majority of advertising photographers are in big cities, such as NYC, L.A., Boston, and Chicago • Different aspects of advertising photography: • Fashion • Other products • Specific companies ad work
Statistics • Employment is expected to grow 12 percent over the 2008-2018 period • Many start out by working for an experienced photographer this is valuable experience and can help make connections, even if the pay is low • Newspapers, magazines, television broadcasters, and advertising firms employ most of them
Logistics • Ads can be realistic, or highly creative using photo image manipulation • Need to keep up with technology and editing software. • Digital camera, tripod, and a variety of lenses are required • Typical 40-hour, 5-day workweek when working for an agency; freelancing is your own schedule
Logistics cont’d • Abilities needed: • Create ideas based on what is being advertising, the client, and target market • Work well with people, places, and products is required • Photography to capture the best image and composition for the ad using models, landscapes, buildings, and merchandise
Famous Advertising Photographers Michael Muller Annie Leibovitz
Michael Muller • Has done ad work for Speedo, Nike, Airwalk, Dodge, Four Seasons, and Cingular • Album work for the Red Hot Chili Peppers and Jerry Lewis • Done work on Spiderman 3, Fantastic 4, Heroes, Friday Night Lights, and Wolverine
Annie Leibovitz • “Got Milk?” advertisements
Personal Reaction • I chose to research advertising photography because I am going for my BFA in graphic design and a minor in photography in the fall and this could be a career I could do with that degree.
Works Cited • http://images.google.com/imgres?imgurl=http://www.poster-books.com/images/milton-glaser-graphic-design.jpg&imgrefurl=http://msm-graphic-design.blogspot.com/feeds/posts/default&usg=__kKWIY37Mn6b6Jpvjc7lrwdNQ6R4=&h=447&w=450&sz=34&hl=en&start=2&um=1&itbs=1&tbnid=zA4bHv_txwfu-M:&tbnh=126&tbnw=127&prev=/images%3Fq%3Dgraphic%2Bdesigner%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DN%26tbs%3Disch:1 • http://education-portal.com/articles/Advertising_Photographer%3A_Career_Profile_and_Suggested_Education.html • http://www.bls.gov/oco/ocos264.htm • http://www.answers.com/topic/advertising-photography