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mode revolte. mode revolte. MODE REVOLTE NAMING. BRAND IMANGE MAP. BRAND COLOR MAP. TAKRET MARKET. MARKET POSITIONING. Part.1. NAMING. M o d e r e v o l te. MODE 1. 유행 , 풍조 , 조류 2. 의상 [ 의복 ] 의 유행 , 패션. M o d e r e v o l te. Revolte 1. 반란을 일으킨 2. 반항적인 , 반발하는. NAMING. Part.2.
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mode revolte MODE REVOLTE NAMING BRAND IMANGE MAP BRAND COLOR MAP TAKRET MARKET MARKET POSITIONING
Part.1 NAMING
Moderevolte MODE 1. 유행,풍조,조류2. 의상[의복]의 유행,패션 • Moderevolte Revolte 1. 반란을 일으킨2. 반항적인,반발하는 NAMING
Part.2 IMAGEMAP
Part.3 COLOR MAP
Part.4 TARKET MARKET
Part.5 BRAND POSITIONING
PROUDUCTS 상품전략 PRICE 가격전략 PLACE 판매전략 PROMOTION 판매촉진전략 POSITIONING
Fashion Image Official Modern mannish POSITIONING
Fashion Image POSITIONING
Age & Price 45 High price Low price 15 POSITIONING
가격정도 패션수용도 POSITIONING
High Price 알렉산더 왕 랄프로렌 푸쉬버튼 프론트로우 코데즈컴바인 멜로우플레닛 Mode Rebotte 유니클로 Basic Character Low price
Part.6 FASHION MIX
Fashion Mix width legth Color-black ,gold Size- 55 Item Item Teilord-jaket Color-black ,gold Size- 55~66 Color-black Clutch bag double-jaket Item Color –black,grey size - 55 skirt Item Color- navy Size- 26 ~ 28 Item Color-black,grey Slacks pants wallet Item Color-brown&black Size- 55 Tight-onepice Item Color-brown, Size- 55 Trench coat Color-black Size- 55 rong coat FASHION MIX
Part.7 FASHION DIAGRAM