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BEC World Plc. 2006 Results Briefing February 21, 2007  Industry Overview Financial Highlights. Advertising Expenditure Trends:. Source: AGB Nielsen Media Research. TV Advertising Trend:. High Growth Rate – Recovers Fast. Source: AGB Nielsen Media Research. TV ADEX-2003-2005.

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bec world plc
BEC World Plc.

2006 Results Briefing

February 21, 2007

Industry Overview

Financial Highlights

advertising expenditure trends
Advertising Expenditure Trends:

Source: AGB Nielsen Media Research

tv advertising trend
TV Advertising Trend:

High Growth Rate – Recovers Fast

Source: AGB Nielsen Media Research

slide5

TV ADEX-2003-2005

Source: AGB Nielsen Media Research

market shares 2006
Market Shares 2006:

Source: Nielsen Media Research

advertising expenditure trends1
Advertising Expenditure Trends:

Source: AGB Nielsen Media Research

advertising expenditure trends2
Advertising Expenditure Trends:

Source: AGB Nielsen Media Research

top 20 advertisers on television 2006
Top 20 Advertisers on Television 2006:

CD, Governmental and Infomercial spending are excluded.

Source: AGB Nielsen Media Research

top 20 advertisers on television 20061
Top 20 Advertisers on Television 2006:

CD, Governmental and Infomercial spending are excluded.

Source: AGB Nielsen Media Research

slide11

STATION SHARE OF AUDIENCE 2006

WHOLE KINGDOM : ALL AGED 4+

06.00 - 24.00

POTENTIAL 2006 : 59,400,000

Source: AGB Nielsen Media Research

slide12

STATION SHARE OF AUDIENCE 2006

WHOLE KINGDOM : ALL AGED 4+

18.00 - 22.30

POTENTIAL 2005 : 2006 : 59,400,000

Source: AGB Nielsen Media Research

2006 highlights
2006 Highlights:

Sales Revenues

2006 highlights1
2006 Highlights:

Operating Costs

slide15

BEC World

2006 Income Statement:

advertising spends on tv january 2007 vs january 2006
Advertising Spends on TV January 2007 vs January 2006

Millions Baht

+3.3%

+7.6%

+4.2%

- 5.2%

-16.7%

-1.8%

Source: AGB Nielsen Media Research

slide18

STATION SHARE OF AUDIENCE 2006 - 2007

WHOLE KINGDOM : ALL 4+

06.00 – 24.00

POTENTIAL 2006 : 59,400,000 POTENTIAL 2007 : 60,107,000

Source: AGB Nielsen Media Research