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iNeevM - The Next Generation Media Platform

iNeevM - The Next Generation Media Platform. Global Trends in Digital Media. Broadband-based Online Catch-up TV Growing popularity in the US & UK Providers setting up for global expansion Social Media Expanding from Lifestyle Invasion to providing Lifestyle Aids

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iNeevM - The Next Generation Media Platform

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  1. iNeevM - The Next Generation Media Platform

  2. Global Trends in Digital Media • Broadband-based Online Catch-up TV • Growing popularity in the US & UK • Providers setting up for global expansion • Social Media • Expanding from Lifestyle Invasion to providing Lifestyle Aids • Nature of PR campaigns has changed making larger brands more vulnerable • Need for Social Media & Cloud Preservation • Monetization Models • Ads remain key revenue generator • Movement towards paid content still uncertain • Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization

  3. Siemens and Media | Our Portfolio Market Strategy iNeevM Media Platform Broadband Media Platform Social Media Platform Digital Library Digital Production Broadcast Management Systems Digital Distribution Enterprise Architecture Business Systems Facility Design and Build

  4. Initiatives for future media framework iNeevM – The Next Generation Media Platform Siemens is continuing to invest in creating solutions for future media iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features

  5. iNeevM – Key Features • Local, Remote and Live Ingest • Automated Transcoding of the content into low res • Frame Accurate annotation for stored content and Live in-coming content • Content discovery - Easy search and retrieval based on categories • Review, enabling potential users to check content quickly and efficiently. • On Demand - Personalized videos either stream or download • Catch-up TV • Advertisement management • Workflow based approval of the content prior to publishing online. • Online collaboration - Comments, rating and feedback features • UGC (User Generated Content) management

  6. iNeevM - Industry specific implementations Broadcasting Education Publication Content Services Video Platform Delivery Ingest Digital Library DRM Blogs Editing Forums iNeevM CMS Geo IP Content Packaging Collaboration Search Learning mgmt CRM Billing Analytics Advertisement mgmt Integration Services

  7. iNeevM for Broadcasters Business Problem Solution • Catch-up TV • Video on demand • Promotional Activities • Video Content discovery • Advertising management • Video in video • Overlays • Synchronised banners • Analytics & Reporting • Social Media • Java/J2EE, Microsoft & COTS based • solution : • SharePoint Portal • Alfresco Content management system • RESTful based web services Disparate business problems consolidated into single solution Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features.

  8. iNeevM solution for School Education Siemens proposed solution for parent and teacher to collaborate • Continuous round the year Review / Tracking of students. • Integrated with learning management system to aid teacher in preparing and assigning content • Social Media / Web 2.0 features Overview: • Teacher view • Comments on formative assessment, attendance, progress for each student • Collaborate with parents – personalized review • Manage digital content • Manage assignments • Integrate with LMS • Parent view • View formative assessment , teacher comments & collaborate with teacher • Collaborate with other parents This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance

  9. iNeevM solution for Higher Education & Institutes • Videos for on-Campus teaching and learning • Increase student retention and engagement • Support diverse learning styles • Streamline in course creations • Videos for Distance Education [Off-Campus] • Reduce cost of class delivery • Enable interactive assignments and build community • Videos for libraries • Enable discovery, use and display of legacy media • Streamline video authoring and distribution • Videos for Marketing, Admission and Alumni • Enable deeper engagement in prospective students and alumni • Communicate School branding and messaging more effectively • Enable sharing and collaboration across broader community

  10. Key benefits Platform Agile integration platform • Shorter time to market • Reusable design / architecture • Multi platform content creation , management & distribution • SOA based reusable components • Streamline content & production driven process • Interoperable Creation Management iNeevM Distribution Industry segment focus Monetization • Monetize value of existing content & new content sources • Internationalization of content • Targeted & context sensitive ads • Access to new revenue sources: • online advertising, subscription & pay-per-view models • Flexible base framework which an be customized to Industry needs • Integrated with business needs

  11. Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed Communication, Media & Technology Vertical moinuddin.ahmed@siemens.com

  12. Thank you

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