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Monitoring Coca-Cola Zero Brand Perception Analysis

Analyzing over 3988 publications, measuring impact, satisfaction, and influence of Coca-Cola Zero brand in Brazil. Classifying feedback into positive, neutral, negative categories. Assessing occurrences, user engagement, and brand popularity.

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Monitoring Coca-Cola Zero Brand Perception Analysis

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  1. MONITORAMENTODE MARCA

  2. * 05/01/2014 + 12/01/20143988 publicações

  3. O GERADOR

  4. OBJETIVOSGrau de satisfaçãoInfluência da versão Zero

  5. HISTÓRIA • 2005 • The Coca-Cola Company • Coca Zero no Brasil

  6. CLASSIFICAÇÃO

  7. 1- Caráter positivo: elogios de maneira impessoal e massiva.

  8. 2- Caráter neutro: não atingem diretamente a marca.

  9. 3- Caráter negativo: atinge a marca com um recurso de persuasão.

  10. 4- Sem classificação: irrelevantes e invisíveis.

  11. ÍNDICE DE OCORRÊNCIAS

  12. - Elogios- Informações (positivas e negativas)

  13. ÍNDICE DE VIRALIDADE

  14. ÍNDICE DE USUÁRIOS

  15. Marca é influente e popular • Relação afetiva

  16. Aluno (a): NatallyJanielle

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